Marketing and Communications plan Template / Marketing communications

Marketing and Communications plan Template

Could also be called a Digital Strategy Planning Template. It’s a tool that helps you make the most of the web. It will help you define your buyers, what digital marketing tactics to use and the best way to communicate online.

How to fill in your Web Strategy Planning Template

Download it, then sit down with your team & work through the with your e-book as your guide!

Feel free to share

If you find it useful, please feel free to blog about it, tweet it, link to it and share it with the world!

The is free & licensed under Creative Commons License, Attribution 3.0.

Viv_smilingThis means you may edit or build upon the work and even use it commercially, but you must give the original author proper attribution. Thank you!

The requested attribution is a link to this page at

Vivienne Storey

General Manager, BlandsLaw

“If you’re looking for a guide on how to approach online communications, there is no better tool than Bluewire Media’s Web Strategy Planning Template.Jonathan Crossfield It’s straight forward and comprehensive making it a really useful tool that cuts through the huge amounts of information you would otherwise need to sift through. Great stuff!”

Blake Burningham

Marketing Manager, TAFE Sydney Institute

“I think Bluewire Media have created a great tool that supports the development and implementation of online communications. It’s free, easy to use and definitely worth checking out. The fact that this web strategy template has been co-developed with David Meerman Scott (a leader in real-time marketing) should be testament enough.”

Anne SorrensonJonathan Crossfield

Community Manager, Ninefold

“Having worked with Bluewire and being a fan of David Meerman Scott, I was extremely interested in this strategy planning template. It helps anyone easily distill down to the basics they need to do to launch an effective online strategy; no mess, no guessing.”

Anne Sorensen

Director, Marketing Is Us

“If a strategy is like a road map – then this is a great tool to help you navigate your way online. The template steps you through all the key questions in developing your online marketing strategy – from describing your buyer, your company’s personality which refines your tone and messages, to the keywords your buyers are typing into Google. Concise yet comprehensive .. I highly recommend it! A great strategic tool. Thanks guys!”

You might also like

What exactly is marketing communications?

by solluna2

And how come most of the firms are in LA or NY, but not here in San Francisco? Another reason why I feel that I should move from the Bay Area is because it might be better to go to school in LA, NY or other American cities that are media production hubs (or will be in the next few years).
I spoke with my friends who are recent graduates from San Francisco State's BECA program, and they tell me that only TV news stations are interested in hiring them. What the hell? I thought broadcast TV was one of those fields that could be applied to a variety of industries, such as the media development for a corporation or the music video industry.

Advertising/Digital/Media Professionals  —
Lewyll Communications is a highly respected specialist recruitment consultancy, with a reputation for exceptional service delivery to the advertising, Media, marketing and communications industry sectors.

Easy Smart Touch Business Tips
Mobile Application (Easy Smart Touch)
  • Tips for more successful business;
  • Business templates;
  • How to get your marketing start;
  • Business plan;
  • Things to know about business;
  • Tips for using technology in business.