Marketing Communications Mix

Finally we have a few designers and media artists speaking up about the dearth of understanding of what is fair market value for graphic design and marketing communications tools on Craigslist…

An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg…

As the senior director of the IAB’s Mobile Marketing Center of Excellence, Joe Laszlo plays a key role furthering the Mobile Center’s mission of growing the mobile interactive industry. Joe manages…

In Chicago, A Message of Freedom. Newton Minow, prof. at Northwestern Univ. and a former executive of children s television, advocated that the US spend 1% of its military budget on communications…

It s very different than marketing. Marketing is how to position a product in the market, what is its market share, how to brand it, sell it etc. A market communication person will take a marketing…

Organization A sells office files, notepads, and all sorts of office stationery to organization B, C and D. Organization A does not deal with Peter - an end-user who would like to buy two pencils…

The Marketing Communications Mix is a blend of business tools used by marketing professionals who often refer to it as the four Ps: product (brand name, styling), place (distribution channels…

What is DRIP? The DRIP model is used to support marketing communication planning and is useful when setting broad communication goals. It can be applied when launching a new product or repositioning…