Media marketing Communications Asia / Marketing communications

Media marketing Communications Asia

Dr. Felipe Korzenny

Founder and Director, Dr. Felipe Korzenny

Dr. Felipe Korzenny

In the Fall of 2003, Felipe Korzenny, Ph.D., became Professor of Advertising and Integrated Marketing and Management Communication at Florida State University (FSU), where he teaches, consults, conducts research, and performs public speaking on Hispanic marketing for organizations and companies.Sindy Chapa FSU Center for Hispanic Marketing He received a B.A. in Advertising from the Universidad Iberoamericana in Mexico City, Mexico; an M.A. in Communication Research from Michigan State University; and a Ph.D. in Communication Research from Michigan State University. Prior to joining Florida State University, Dr.Dr. Betty Ann Korzenny Korzenny founded Hispanic & Asian Marketing Communication Research (H&AMCR) to help Fortune 1000 companies open doors to culturally diverse markets. H&AMCR was one of the first companies in the United States to explore multicultural market research. In 1999 H&AMCR merged with Cheskin to serve clients with integrated research and consulting services. He is co-author of the book written with his wife, Betty Ann, , published by Elsevier, 2005, and, published by Routledge, 2011.

Associate Director and Assistant Professor, Dr. Sindy Chapa

Dr. Sindy Chapa

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Titles are worthless, but the job is not.

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