Marketing Communications tools / Marketing communications

Marketing Communications tools

desktop-quizThe SnapComms internal marketing tools allow product marketers to dynamically interact with employees to build greater product awareness and knowledge and to effectively reinforce key propositions. A more effective sales force almost always results in increased sales and greater market share.

Innovative, attention grabbing channels

Internal Marketing Quiz Example

It is important to find new and innovative ways to deliver internal marketing campaigns if they are to have maximum impact with sales and support teams.

The SnapComms communication software allow product marketers to market to the sales teams via their computer screens with a range of attention grabbing channels including; interactive screensavers, desktop alerts, scrolling news feeds on computer screens, pop up staff quizzes and surveys, and employee discussion forums.

Internal Marketing by Desktop Ticker

internal-marketing-product-launchCreating interest and building anticipation

Internal Marketing by Interactive Screensaver

Prior to the formal launch of a new product, a succession of key messages and product themes can be delivered to targeted staff computer screens as a series of continually rotating screen savers. Screen savers can incorporate attention grabbing animation and flash to ensure that messages and themes come alive and are noticed.

Screen saver messages build employee awareness and ensure that sales teams are familiar with marketing campaigns and want to know more.digital-signage-on-screensaver They can click embedded links to visit access more information (on the intranet, web or company network).

Continual and persistent reinforcement

Screensaver Message Example

Following the formal launch of a product, interactive screen savers can promote and help staff find relevant information on the intranet or network. For example; presentations, manuals and brochure-ware.

By maintaining proactive marketing communications after a product launch, messages remain top-of-mind, and ensure that sales teams are sufficiently well briefed to engage the market with confidence.

internal-marketing-communications-example-2 internal-marketing-communications-example-1 product-knowledge-quiz internal-marketing-communications-plan

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Another designer with a Beef...

by tdrcomm

Finally we have a few designers and media artists speaking up about the dearth of understanding of what is fair market value for graphic design and marketing communications tools on Craigslist.
It seems that potential clients are starting to view Craigslist as a low-rent swapmeet for designers. I don't know about the rest of you but I didn't go through 4+ years of design school, pay my dues at various agencies and studios around town and learn to handle 2am presschecks for a little more than the lead fry cook at Burger King.
What we do has value. If it didn't, people wouldn't ask for it

Advertising Manager  — ashdowngroup.com
The core focus of this Advertising and Marketing Communications Manager role will be to build awareness and familiarity with the brand across the UK through the development and implementation of an advertising and marketing communications strategy.

Smith & Milton boosts digital capabilities with digital creative director ..  — The Drum
Anderson added: “Ben's expertise will be vital to delivering to our clients' needs for a brand identity, marketing communications strategy or creative campaign, that remains consistent and equally compelling no matter which channel it is delivered ..

LAP LAMBERT Academic Publishing Advertising as a marketing communication tool: Differences and similarities between customers' perceptions and company's expectations Case study of Swedish telecommunication operator Tele2 AB
Book (LAP LAMBERT Academic Publishing)