Marketing Communications mix CIM
CAM is arguably the most prestigious hands-on-get-into-the-office-and-implement qualification in the world. It offers prospective students the necessary insight into the fast changing world of global marketing communications. The new digital qualifications ensure that CAM remains at the forefront of the developments in our digitised world.
The CAM Diploma bridges the gap between the academic and the practical. As students say "The course is immediately relevant to my work the next day in the office!" CAM is kept up-to-date by leading marketing communications experts and the majority of tutors are practitioners in the industry. CAM is flexible and relevant, making the CAM Diploma eminently suitable for anyone's continuing professional development.
The CAM Marketing Communications course runs as an intensive weekend programme with two enrolments a year i.e. in January and July. The course is currently only available in Lagos, Nigeria but soon to start in Accra.
Who is it for?
The aim of the CAM Diploma syllabus is to provide an in-depth understanding of the principal methods of marketing communication used by organisations in the achievement of their business objectives. The examinations and assignments are designed to assess your knowledge of these communication methods as well as your ability to apply and interpret that knowledge. Anyone working in or hoping to work in one of the disciplines of the Marketing Communications industry would benefit from this qualification.
All candidates must be at least 18 years old and have achieved at least one of the following:
- Have a suitable competence in a marketing communications role
- Hold any recognised UK degree or equivalent level 5 qualification
- Have a relevant level 3 or above qualification (eg CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations, etc)
If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV.
Those with significant communications industry experience, but without the formal qualifications, can apply for special consideration of their circumstances.
What will you learn?
Studying for the CAM Diploma gives you:
- An in-depth understanding of the role and relationship between the elements of the marketing communication mix
- A detailed insight into the value and importance of marketing communications for your organisation's success
- The know-how to develop and implement an integrated approach to your marketing communications activity
- Access to a variety of valuable support for your professional life, through your CIM Membership, such as business intelligence, career advice on tap, plus industry news and views
How will you be assessed?
- Module 1: Marketing & Consumer Behaviour - Assignment
- Module 2: Public Relations - Examination
- Module 3: Direct Marketing & Sales Promotion - Examination
- Module 4: Advertising - Examination
- Module 5: Integrated Media – Assignment.
This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities.
This unit aims to provide you with an awareness of the role of public relations in relation to the many different publics with which an organisation is concerned.
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