Integrated marketing Communications IMC mix / Marketing communications

Integrated marketing Communications IMC mix

The Strategist: Integrated Marketing Communications

What is Integrated Marketing Communications?

Are you being heard? What is your audience hearing when you communicate? Does your current communication strategy evoke efficiency, productivity, positive brand awareness, and higher profitability? According to Sirgy and Rahtz (2007), integrated marketing communications (IMC) encompasses an organizational communication process that is structured from a hierarchical perspective that involves at least four levels:

    Corporate Marketing Marketing Communications Marketing Communication Mix (Advertising, public relations, sales promotions, reseller support, direct marketing, customer/tech support, and word-of-mouth communications.)

With each level of your IMC strategy, you or your marketing communication’s manager decides upon a IMC process from a pool of optional strategies. This chosen hierarchical level directs you or your marketing consultant/manager to articulate quantitative objectives in correlation with this strategy.Strategist Newsletter Cover Thus integration can be attained by developing and reinforcing linkage among your system’s components within each level of the process hierarchy.

From within the marketing decisions and marketing communications decisions sectors, you or your marketing communication consultant/manager focuses upon these following IMC strategy components:

Brand Association A marketing objective. The term is used interchangeably with terms such as brand equity, brand image, and brand knowledge. It describes a desirable condition of which target consumers associate the brand with desirable features, events, and/or people. Informative (Thinker) Strategy A marketing communications strategy that drives you or your marketing communication’s manager to render target consumers with data (information) about your brand – that is, to educate/inform consumers about your product costs and/or benefits. Brand Awareness A marketing communications objective that defines a condition of which target consumers recognize or recall your brand relative to a specific product category. Affective (Feeler) Strategy A marketing communications strategy that drives you or your marketing consultant/manager to elicit an affective response, a feeling that helps nurture a positive attitude about your distinct brand. The focus is targeted on feelings rather than that of learning or evoking a purchase. Brand Preference A marketing communications objective that describes a desirable condition of which target consumers recognize your brand as preferable to that of your competitor’s brand. Habit-Formation (Doer) Strategy A marketing communications strategy that drives you or your marketing consultant/manager to influence purchase or overt behavioral response. The target is placed upon inducing consumer/buyer action.

You might also like

Communication in Performance Evaluations | Chron.com
Communication in Performance Evaluations | Chron.com
Child Care Marketing Trust Based Communication
Child Care Marketing Trust Based Communication

The importance of music

by unfavorablyrepresented

Music is huge, and always has been. It's an important facet of communication and a great divulger of emotions. While I don't like what MTV has done in shortening attention spans to three minutes from a lengthy 22, nor its money/marketing/branding manipulation, it could be argued that the 'release' of emotions in free-for-all visual 'dance' is something that would benefit our culture. We are stagnating, and hey, if my neices and nephews think that breaking into song and dance is acceptable (ie-australia's wiggles), i am all for it.
Is it really lame to sing and dance or is it a natur

www.WhatAClick.com Branding And Relationship Hypnosis
Mobile Application (www.WhatAClick.com)
  • Album - Branding And Relationship Building Hypnosis
  • Series1.mp3 - Duration 1 Minute 9 Seconds
  • Series2.mp3 - Duration 3 Minute 58 Seconds
  • Series3.mp3 - Duration 9 Minute 44 Seconds
  • Series4.mp3 - Duration 3 Minute 57 Seconds
  • Series5.mp3 - Duration 38 Seconds

Advertising Manager  — ashdowngroup.com
The core focus of this Advertising and Marketing Communications Manager role will be to build awareness and familiarity with the brand across the UK through the development and implementation of an advertising and marketing communications strategy.

Smith & Milton boosts digital capabilities with digital creative director ..  — The Drum
Anderson added: “Ben's expertise will be vital to delivering to our clients' needs for a brand identity, marketing communications strategy or creative campaign, that remains consistent and equally compelling no matter which channel it is delivered ..

SAGE Publications, Inc Visual Persuasion: The Role of Images in Advertising
Book (SAGE Publications, Inc)
  • Used Book in Good Condition
Keeping focus: the importance of innovation in an economic downturn.(Sales and Marketing Insights from Purdue University): An article from: Agri Marketing
Book (Henderson Communications, LLC)
The Importance of Customer Service In Your Business
eBooks ()
Machining with the environment in mind: it's safe to assume that most shops recognize the importance of being environmentally responsible. However, ... An article from: Modern Machine Shop
Book (Gardner Publications, Inc.)