Importance of marketing in communication
Since the dawn of social media, brands have been trying to engage and interact with prospects, leads and customers in a way that makes them appear human.
One way that companies and brands can achieve that type of relationship is with a two-way conversation.
Companies don't want to be seen as power hunger. Instead, companies want to engage and interact by educating and personalizing their consumers online experience.
Learn why your company should be having a two-way conversation with consumers through social media.
Displays a Human Quality
Unlike a one-way conversation, where companies dominate the conversation and don't really engage, a two way conversation allows companies to interact and engage with consumers in a direct and responsive way.
You shouldn't be constantly talking about YOU. Not only does that get old fast, but you cannot engage or interact if it's all about you. When you're posting on social media, think of the 70-20-10 rule.
- 70% of your posts should be adding value and brand building.
- 20% of your posts should be sharing other peoples ideas or Facebook posts. Consider tagging businesses in your posts and even sharing their posts.
- 10% of your posts should be promotional where you're endorsing products or upcoming events.
No one wants to be a robot. Being human is an easy way for companies to connect with their consumers.
Makes a Company More Personal
Personalization and personality are key when it comes to your company. Many say that two-way conversations embody the marketing strategy of personification. It's essential to be yourself. Remember to display the culture of your company through your social media posts, photos and design work.
There are two ways that you can make your brand more personal through developing a two-way conversation on social media.
You don't want your company to do all of the talking. Everyday consumers are liking and sharing your content, asking questions, leaving comments, and unfortunately sometimes complaining. You shouldn't ignore any engagement on your social media profiles no matter how negative they might be. How else do you expect to repair your relationship.
To develop a relationship remember to:
- Respond to comments
- Answer questions
- Respond and answer complaints
Don't wait over a week to engage with these people. Unfortunately, for you in this fast pace world you may no longer be on their mind. You don't want to miss the opportunity to develop a lasting relationship with your consumers.
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