Skills for Marketing Communications / Marketing communications

Skills for Marketing Communications

marketing skillsIlan Nass

Anyone involved in a business has a role to play in marketing. In today’s highly competitive world, marketing sits across every function of a business, and it’s not just down to ‘The Marketing Department.’ If you work for yourself or run a small business, sales and marketing will be as much a part of your working day as everything else that has to be done to make a profit.

Marketing can be a very complex subject, but anyone can develop a few of the core skills and see the results of their efforts. You may feel it’s something best left to the experts, but there are some essential marketing skills that can make a huge difference to your success in business.

Everyone’s heard of the 80/20 Rule, but you may not realise how important it is in the world of marketing. Also known as, in business the rule tells us that eighty percent of your sales come from twenty percent of your customers. The actual percentages may vary, but essentially it means that you have to recognise where your profits come from and specifically target those customers. Your marketing and advertising budget should take account of this, or you will be wasting time and effort.

Taking the 80/20 Rule a step further, you should understand the different types of customers you deal with and tailor your approach to them. There are hundreds of ways you can segment customers, and only you can decide which is right for your business. For example, you could segment customers based on their age, how they trade with you, their average monthly order, or even their geographical location. Once you have segmented your customers into groups, you can develop strategies for the best way to deal with them.

Communication is everything in marketing. If you can’t get your messages out to an audience, your business will shrivel and die. Marketing communications is about understanding the needs of your audience and finding the best way to talk to them. It may be a mix of face to face visits, email marketing, newsletters and press advertising, or it could be something . Good marketing communications tell a story and use emotion and personal examples to stimulate interest.

Most markets are saturated with similar products and services, and the way to beat the competition is to make your company stand out. A very small difference could put you streets ahead. The obvious approach is to be the cheapest, but customers are more sophisticated nowadays, and other strategies can work better. Take a look at successful companies like, and consider what makes them stand out from the competition.

You might also like

E-mail Communication, Marketing and Monetization Tips
E-mail Communication, Marketing and Monetization Tips
Do You Need Communication Skills for MLM?
Do You Need Communication Skills for MLM?

It's a skills issue...

by Alfred-E-Neuman

Perhaps the bulk of people out of work do not have the skills needed to build up infrastructure items. Those are mostly specialized, skilled positions (machinist, arc welders, etc) that are already going begging for want of qualified employees.
Manufacturers are already begging for workers interested in manufacturing apprenticeships in community colleges, high schools, etc for $18-$25/hr jobs.
Too many kids are going into 4-year college to get their marketing/literature/history/communications/business/etc... degrees and end up not knowing squat about actually making things

Grafiks Marketing and Communications Ltd. Making Social Change
Book (Grafiks Marketing and Communications Ltd.)

Advertising Manager  —
The core focus of this Advertising and Marketing Communications Manager role will be to build awareness and familiarity with the brand across the UK through the development and implementation of an advertising and marketing communications strategy.

Smith & Milton boosts digital capabilities with digital creative director ..  — The Drum
Anderson added: “Ben's expertise will be vital to delivering to our clients' needs for a brand identity, marketing communications strategy or creative campaign, that remains consistent and equally compelling no matter which channel it is delivered ..

People: our primary asset at Wilbur-Ellis company.(AGRIBUSINESS EMPLOYER GUIDE): An article from: Agri Marketing
Book (Henderson Communications, LLC)