Marketing Communications p r Smith / Marketing communications

Marketing Communications p r Smith

book-cover-sostacSOSTAC® Planning

It took me almost 10 years to create the SOSTAC® Planning System yet within just a few minutes people fully understand it. After that they refine their planning skills as they draft their SOSTAC® plans.

That’s why the Chartered Institute of Marketing centenary poll voted it in the Top 3 Business Models worldwide. Whether a blue chip, like IBM and BT, or a smaller business, professionals who discover SOSTAC® embrace it for life.

So here it is:

Situation Analysis (where are we now?)

Objectives (where do we want to go?)

Strategy (how do we get there?

Tactics (the details of strategy including the marketing mix & comms mix)

Action (the details of tactics – who does what, when & processes & systems)

Control (metrics that you need to measure at different time)

SOSTAC_final_v213July2012+ 3Ms (the three key resources Men (& women – the human resource); Minutes (timescales) & Money (budgets)

And here it is on video

SOSTAC® – how to write the perfect plan (4 mins)

What Do Others Say About SOSTAC®?

World gurus and top marketing directors acknowledge SOSTAC® as a very effective planning system – which you’ll very quickly be able to use again and again whether for business plans, marketing plans or even your own personal life plans. Global organizations like it as it provides a consistent template for all plans and can be rolled out, within hours, around the world.

“SOSTAC® is a system for going through the steps and building a marketing plan.” Professor Philip Kotler
“SOSTAC® is a great approach for anyone going ahead and building a marketing plan.” Sam Howe, Director, Southwestern Bell
“We use SOSTAC® within our own marketing planning.” John Leftwich, European Marketing Director, Microsoft
“I think SOSTAC® is very good in terms of identifying, if you like, major component parts of what you’re doing in marketing.” Peter Liney, Marketing Manager, BA

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