Marketing Communications and Ethics / Marketing communications

Marketing Communications and Ethics

By: Amanda Fisherman – Bayshore Solutions

I’ve recently become certified in Advertising Ethics. Really, this exists. It does now anyway. And being one of the first to become certified nationwide, I wanted to take the opportunity to share a little about this certification.

The Institute for Advertising Ethics (IAE), administered by the American Advertising Federation (AAF), hosted the first certification course this month with the local AAF Tampa Bay chapter. The half-day session was presented by Wally Snyder, AAF President Emeritus, IAE Executive Director and Visiting Professor, Missouri School of Journalism. I was invited to attend as the current President of Ad 2 Tampa Bay, a young professional’s affiliate of AAF.

The AAF and IAE introduced this opportunity for advertising, PR and marketing communications professionals based upon the growing and documented importance of ethics to consumers and clients. The course provides the opportunity for professionals to understand and resolve the ethical dilemmas in the real world of advertising.

We covered marketing research, case studies on ethical dilemmas in the marketplace and office, and the ethical stories of leading advertising and marketing professionals. The course was centered around discussions on why advertising ethics is important to the consumer, the advertising professional and their agency or company, what the current ethical dilemmas professionals are being faced with in the workplace and how we can instill values and inspire professionals to practice positive ethics.

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