Marketing Communications and Ethics
I’ve recently become certified in Advertising Ethics. Really, this exists. It does now anyway. And being one of the first to become certified nationwide, I wanted to take the opportunity to share a little about this certification.
The Institute for Advertising Ethics (IAE), administered by the American Advertising Federation (AAF), hosted the first certification course this month with the local AAF Tampa Bay chapter. The half-day session was presented by Wally Snyder, AAF President Emeritus, IAE Executive Director and Visiting Professor, Missouri School of Journalism. I was invited to attend as the current President of Ad 2 Tampa Bay, a young professional’s affiliate of AAF.
The AAF and IAE introduced this opportunity for advertising, PR and marketing communications professionals based upon the growing and documented importance of ethics to consumers and clients. The course provides the opportunity for professionals to understand and resolve the ethical dilemmas in the real world of advertising.
We covered marketing research, case studies on ethical dilemmas in the marketplace and office, and the ethical stories of leading advertising and marketing professionals. The course was centered around discussions on why advertising ethics is important to the consumer, the advertising professional and their agency or company, what the current ethical dilemmas professionals are being faced with in the workplace and how we can instill values and inspire professionals to practice positive ethics.
You might also like
Admission Counselorby MarlonHernandez
This is a full time position that serves as a member of the Admission Counselor Department. This position is primarily responsible for recruiting students for Stafford College.
TYPICAL DUTIES AND RESPONIBILITIES:
Implement recruitment strategies as outlined in the Admission Department.
objectives of the office.
Provides admission presentations to visitors during campus tours and at on campus and off-campus events.
Advises students of admission requirements, financial aid such as Employment Insurance.
Provides follow-up to students using the technology available
Reviews admission applications, evaluates credentials, and makes admission decisions
Ethics in Marketing and Communications: Towards a Global Perspective
Book (Palgrave Macmillan)
Marketing and Communications Manager — Pro Bono Australia
As a member of a small but skilled team, you will bring drive, creativity and first class marketing and communications skills to take the RMH Foundation to the next level.
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
Ethics in Marketing and Communications
eBooks (Palgrave Macmillan)
The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell
Book (Humanity 1 Press)
Media Law and Ethics (Routledge Communication Series)