Marketing and Communications Skills
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I agree with Dianna about today’s marcom professional needing to be able to do much more than write copy and manage multiple projects. I also agree with her suggestions about what else today’s marcom professionals “need to bring to the table.” I especially like the one about knowledge of the sales lead process.
I humbly suggest a few more skills to add to the list:
A good head for numbers.
This is essential in today’s marketing world where senior management requires, no demands, an ROI on marketing investments.
The ability to give a convincing presentation.
This includes presenting one-to-one, in front of a crowd, over the phone, via the web and in email. This essential skill will prove invaluable when trying to persuade your CEO, the CFO and your boss to give you a bigger budget, more staff or maybe even a promotion and a raise.
A up-to-date understanding of marketing technology.
This includes understanding both marketing media and marketing tools. With half of marketing budgets being spent online, and the efficiency and better results you can gain from using software to manage your campaigns, if you want to be successful as a marketing communication professional, you can’t afford to say “I’m not technical.”
What would you add to the list?
Please share your thoughts about the skills, knowledge and experience that are necessary for success in B2B marketing communications today.
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Communications is one of the most competitiveby playinggames
Fields there is. Of course the pay is low. Maybe what you should think about is going into another industry and leveraging your skills from the Communications Industry such as sales or Human Resources
Later when the job market picks up you can leverage your new job skills back into PR or Marketing.
marketing and communication skills
Marketing and Communications Manager — Pro Bono Australia
As a member of a small but skilled team, you will bring drive, creativity and first class marketing and communications skills to take the RMH Foundation to the next level.
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