Healthcare Marketing Communications
Case Study: Georgia Cancer Specialists Cancer Answer Campaign
Lenz conceived for GCS “The Cancer Answer” campaign, which now extends through its advertising, web site, print collateral, and patient communications.
Here's messaging from the Georgia Cancer Specialists website: Nothing creates uncertainty like a cancer diagnosis. That is why GCS offers “The Cancer Answer, ” an integrative approach to cancer care that includes prevention, early detection, advanced treatment, clinical research, support services, and compassionate caregivers in communities across Georgia.
While everyone hopes the answer to cancer is a cure, this is currently not the reality for all patients. “The Cancer Answer” speaks to our patient-focused care that addresses the mind, body, and spirit of those who have entrusted us with their well-being. Our physicians are honored to accept this responsibility.
Former CEO Dr. Bruce A. Feinberg speaks about working with Lenz:
“Your practice would benefit from having a conversation with Lenz about your marketing needs. For the past 10 years, Lenz has supported Georgia Cancer Specialists with everything from web development to advertising and public relations. Their integrated marketing expertise has increased our marketshare and has allowed GCS to grow into the largest private medical practice in the Southeast.”
—Dr. Bruce A. Feinberg, Former CEO/President of Georgia Cancer Specialists
At Lenz, we understand that public relations is the advertising of the present and future. Working closely with our media contacts in television, print, internet, and radio, we gain exposure, establish credibility, and produce results for our healthcare clients.
Our P.R. department specializes in healthcare marketing and has the expertise, knowledge base, and sensitivity to do it right.
We recognize the dual importance of marketing individual physicians as well as the entire practice.
Lenz has a focused public relations method that works with the media and gets our clients much greater exposure.
Lenz raises the profile of its healthcare clients by generating publicity for them.
TV, Print, Radio, Outdoor, and Digital Advertising
Unlike most communications agencies, Lenz understands the special needs of the healthcare community.
We know that healthcare advertising must not only be effective; it also must be tasteful and professional.
Lenz has conceived and produced effective and appropriate high-quality print, radio, television and outdoor advertisements for our healthcare clients.
Lenz-Owned Healthcare and Medical Radio Show:
The Weekly Check-Up With Dr. Bruce Feinberg
Lenz developed and produces The Weekly Check-Up radio show to help Georgians separate fact from fiction on the healthcare horizon. We want to educate, inform and enlighten listeners and help them become equipped to live a better and healthier life.
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