360 degree Marketing Communications / Marketing communications

360 degree Marketing Communications

360 degree feedback is also known as multi-rater feedback or multi-dimensional feedback or multi-source feedback. It is a very good means of improving an individual’s effectiveness (as a leader and as a manager). It is a system by which an individual gets a comprehensive/collective feedback from his superiors, subordinates, peers/co-workers, customers and various other members with whom he interacts. The feedback form is in a questionnaire format, which contains questions that are significant to both individual as well as organization from performance aspect. It is filled by anonymous people. The number of people from whom feedback is taken can range from 6 - 20. The individual’s own feedback is also taken, i.e., he self-rates himself and then his rating is compared with other individuals ratings. Self ratings compel the individual to sit down and think about his own strengths and weaknesses.

The primary aim of a 360 degree feedback is to assist an individual to identify his strengths and build upon them, to recognize priority fields of improvement, to encourage communication and people’s participation at all levels in an organization, to examine the acceptance of any change by the employees in an organization and to promote self-development in an individual. It must be noted that the assessment of individual by other people is subjective. A 360-degree feedback is challenging, promoting and analytical. It should not be regarded as ultimate and concluding. It is a beginning point. Self-assessment is an ongoing process.


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ATHEISTS LAUNCH HOLIDAY MEDIA CAMPAIGN
Atheists United reaches out to isolated atheists during the holiday season with radio advertising and internet marketing
LOS ANGELES, This year’s holiday ads will advertise a feature not usually sold for the holidays—atheism, or more precisely, atheist community. Atheists United’s radio campaign will direct listeners to a website that will inform interested parties of the factual history of Christmas and invite them to atheist events in Southern California during the holidays.
Stuart Bechman, President of Atheists United explains

Strategy - The holy grail of marketing communications  — Bizcommunity.com
.. the company' as one, if not the first, output in a job description or client brief.