United Marketing Communications / Marketing communications

United Marketing Communications

One can’t understand what it’s like to experience several thousand people standing, chanting, singing, banging drums, waving flags and generally losing their minds for 90 minutes straight. It is truly awesome. While our product on the field over the last 15 years has – on the whole – been very successful, it’s really our unique supporters culture that has been the factor that sets us apart from other sports teams in-market. None of the other teams have what we have and that is a significant advantage.

From a marketing perspective, our supporters clubs make our job easier by creating one of the most unique experiences you can have at a sporting event. One of the most difficult things we face is trying to communicate that experience outside the 50-year old walls of RFK. You’ll notice in any video we produce, we include several shots of the supporters in action – seats bouncing, flags waving, drums banging. It’s one of the few ways we can attempt to capture that energy.

Also of note, for our College Night program – which saw 200% growth from 2009 to 2010 – we hold seats in several sections just behind the supporters. We don’t want them in the thick of it, but is there anyone that enjoys a rocking good time more than college students? I’d argue there’s one group that enjoys it more – our supporters. We believe large numbers of college kids will enjoy the experience so much that they’ll come back of their own accord.

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