United Marketing Communications
From a marketing perspective, our supporters clubs make our job easier by creating one of the most unique experiences you can have at a sporting event. One of the most difficult things we face is trying to communicate that experience outside the 50-year old walls of RFK. You’ll notice in any video we produce, we include several shots of the supporters in action – seats bouncing, flags waving, drums banging. It’s one of the few ways we can attempt to capture that energy.
Also of note, for our College Night program – which saw 200% growth from 2009 to 2010 – we hold seats in several sections just behind the supporters. We don’t want them in the thick of it, but is there anyone that enjoys a rocking good time more than college students? I’d argue there’s one group that enjoys it more – our supporters. We believe large numbers of college kids will enjoy the experience so much that they’ll come back of their own accord.
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Stuart Bechman, President of Atheists United explains
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