Integrated Marketing Communications

Integrated Marketing Communications (IMC) majors focus on building brands by designing and delivering unified promotional messages and experiences. IMC A degree program built on the merging of…

Ingredients in a CRM campaign – A Starbucks Case Study I am a Gold Card carrying Starbucks customer and I consume a significant amount of Starbuck’s coffee. As a marketer, I have a lot of respect…

Acad Unit: 4 Pre-requisite: AB1501 Course Description: This course is concerned with the development, implementation and evaluation of marketing communication activities. The course primarily…

Email marketing is one of the most important digital marketing activities that businesses do. Email provides more consistent impressions than social media, higher click-through than digital advertising…

There are a myriad of Integrated Marketing Communication jobs out there. Hundreds of our Marketing alums are working in IMC jobs including ad agencies, e.g., ARC Worldwide (affiliate of Leo Burnett)…

Here s what I learned in 2 minutes on the internet: Today, successful companies build and maintain profitable and ethical relationships with customers and other stakeholders by controlling the…

David Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all aspects and elements of marketing communications. Based on the success of the first edition…

Communication is always one of the most important and vital strategic areas of an organization s success. You can have the best or most innovative products or services, but if your internal and…