Integrated Marketing Communications

So I’m thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least…

Companies need to develop strategies to improve brand image and brand awareness. The important aspect of spreading brand awareness and brand image is through communication. Companies need to…

Twenty four years ago, I lived in Montreal when a man killed 14 women at Ecole Polytechnique. An incident that shocked Canada and continues to be marked by remembrance ceremonies. Being in Montreal…

The American Marketing Association defines Integrated Marketing Communications (IMC) as “a planning process designed to assure that all brand contacts received by a customer or prospect for a…

Are the means by which firms attempt to inform, persuade, and remind consumers - directly or indirectly - about the products and brands they sell. They represent the voice of the company and…

Downloads: The fulltext of this document has been downloaded 1570 times since 2012 Article citation: Martin Nielsen, (2012) Advertising & Promotion. An Integrated Marketing Communications…