Integrated Marketing Communications white paper / Marketing communications

Integrated Marketing Communications white paper

thmb_keo-allegraARIZONA MARKETING SURVEY

This survey was conducted to see how Arizona companies bring products and services to market. The survey identified the marketing channels being used most frequently as well as lead nurturing techniques. Respondents also identified the channels they use as consumers when making large purchase decisions.

CROSS MEDIA RESPONSE RATES REPORT

Personalized multi-channel campaigns are posting significantly higher response rates than static campaign styles. This report looks at how well designed and well executed cross media campaigns deliver superior results. Compiled by our partners at MindFireInc and includes research compiled by PODI and DMA.

MULTI-CHANNEL BENCHMARK REPORT

How much can personalized, relevant direct marketing increase your response rates over static direct marketing? Significantly! This report, researched by Caslon, is intended to help you set expectations for the response rates that relevant personalization can provide.

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FIVE MARKETING MUST-HAVES

Making decisions about marketing investments can be frustrating, because there are so many options available. Which marketing tools are most important? What tactics will give you the most bang for the buck? This report contains five key tools and marketing activities that every small to medium company should have.

WEB MARKETING: Five Ways to Maximize Your Online Strategies

What is the best way to create a new website or upgrade an existing one? How do you select a domain name or increase your chances that a search engine will direct viewers to your site? Once you've attracted visitors, how can you entice them to stay longer and learn more about you? And, what are the advantages of local listings, and can pay-per-click advertising work for you?

CROSS MEDIA MARKETING: New Choices are Revolutionizing Marketing for Small Businesses


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Not sure if anyone can help....

by untuchableface

I am currently getting my masters in IMC (Integrated Marketing Communications) and I really, really want to tap into the fashion industry. I want to do fashion marketing or something of the sort. Does anyone know where I could even begin with this search? I am new to Chicago so I'm not even sure of any well-known or established fashion-oriented firms.
Anyone help?

Strategy - The holy grail of marketing communications  — Bizcommunity.com
.. the company' as one, if not the first, output in a job description or client brief.

RED HAT DEBUTS TRAINING ON INTERCHANGE E-COMMERCE PLATFORM.(Company Business and Marketing): An article from: UNIX Update
Book (Worldwide Videotex)