Integrated Marketing Communications training
In corporate America employee communication skills are often referred to as “soft skills” and this label is inaccurate, misleading, and can hurt an organization’s bottom line. A survey of Fortune 200 company vice presidents on communication practices and areas of miscommunication found that miscommunication can be costly (Journal of Organizational Culture, Communications and Conflict, 2004). Companies spend $5 to $10 million annually on communication training to increase effective communication among employees and reduce costly errors (Strategic Finance, 2005). When companies do not...Read More
What’s the number ONE skill that will set you apart in the eyes of your boss or your next manager? That’s the kind of question business magazines and leadership experts profess to solve with each new article. A 2012 study1 reviewed 217 such publications in the pursuit of an answer to just that question, and the results are in: communication skills are absolutely essential for business success. The study scoured literature from management experts, leadership theorists, business education professionals, communication researchers, and business development writers, and distilled the...Read More
The best education comes from real life. That’s what motivates ComLead students to pursue community partnerships each semester. In core classes like Organizational Communication and specialty areas like Fundraising and Marketing, students partner with community organizations — applying class concepts to solve real world problems. For years, Canisius Communication Department Chair Dr. John Dahlberg has integrated community partnerships in his Case Studies in Integrated Marketing Communication course. “It’s not something hypothetical that you made for a class, ” Dr. Dahlberg...Read More
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Not sure if anyone can help....by untuchableface
I am currently getting my masters in IMC (Integrated Marketing Communications) and I really, really want to tap into the fashion industry. I want to do fashion marketing or something of the sort. Does anyone know where I could even begin with this search? I am new to Chicago so I'm not even sure of any well-known or established fashion-oriented firms.
Strategy - The holy grail of marketing communications — Bizcommunity.com
.. the company' as one, if not the first, output in a job description or client brief.
RED HAT DEBUTS TRAINING ON INTERCHANGE E-COMMERCE PLATFORM.(Company Business and Marketing): An article from: UNIX Update
Book (Worldwide Videotex)