Integrated Marketing Communications School Rankings
Consider a master's degree program in integrated marketing communications to gain more knowledge of communications topics like marketing, public relations and advertising. Find out the typical curriculum and online learning options. Schools offering .
What Skills Will I Obtain in a Master's Degree Program in Integrated Marketing Communications?
Master's degree programs in integrated marketing communications commonly equip you with theoretical and analytical skills relevant to marketing. One important skill you could learn is how to do research in this area. You could also learn about industry-standard marketing techniques and practices. Specifically, these skills will teach you to create marketing campaigns, increase profits through advertising or grow an organization's market share.
What is the Curriculum Like?
Master's degree programs in integrated marketing communications usually take 2-3 years to complete. In some schools, you can also choose an area of specialty, such as digital marketing, market analysis or brand management. Possible areas of study include strategic planning, database management, database modeling, campaign management, finance or leadership. This course of study commonly culminates in a research-based thesis project, which is usually overseen by a faculty advisor, who helps direct the project and choose a reading list.
If there is no thesis required, you may have to take a comprehensive exam or complete a special project. For example, a program that culminates in a capstone class may require you to develop a working business plan.
The following are examples of classes you might find in the curriculum:
- Finance for marketing decisions
- Digital marketing
- Database modeling methods
- Statistical analysis
- Management and planning for marketing
- Direct marketing
- Social media marketing
- Operations strategy
Can I Earn This Degree Online?
You can find master's degree programs in integrated marketing communications on traditional college campuses or in distance-learning programs. Online classes are often taught by the same faculty who teach on-campus classes, and you will likely communicate with them frequently. You can also expect to participate in group discussions about marketing concepts or collaborative marketing projects.
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I am currently getting my masters in IMC (Integrated Marketing Communications) and I really, really want to tap into the fashion industry. I want to do fashion marketing or something of the sort. Does anyone know where I could even begin with this search? I am new to Chicago so I'm not even sure of any well-known or established fashion-oriented firms.
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