Integrated Marketing Communications Research Journal
The Integrated Marketing Communication Research Journal T he Integrated Marketing Communication Research Journal is published by the graduate Integrated Marketing Communication (IMC) program at the University of Colorado. The IMC Journal publishes work by faculty, students, alumni, and friends of the program. The articles seek to inform the professional community of research, trends, and theories about IMC and integrated marketing. The articles report on original research. However, they are written for a professional audience with the goal of translating research and theory building for people Articles ...
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Not sure if anyone can help....by untuchableface
I am currently getting my masters in IMC (Integrated Marketing Communications) and I really, really want to tap into the fashion industry. I want to do fashion marketing or something of the sort. Does anyone know where I could even begin with this search? I am new to Chicago so I'm not even sure of any well-known or established fashion-oriented firms.
WVU Draws Marketing Talent for 'Integrate 2014' Conference — WBOY-TV
The conference began Friday afternoon with a presentation from the integrated marketing communications director of NASCAR, David Higdon. "Given that there's always a different way to interact with people, the fact is that we want to be much more ..
Integrated Advertising, Promotion, and Marketing Communications
Book (Prentice Hall)