Integrated Marketing Communications questions papers / Marketing communications

Integrated Marketing Communications questions papers

With the calendar year about half way over, it’s a good time to examine your marketing plan and evaluate where you stand for the second half of the year. Have you stayed on track with your plan and started important projects, or have you been side tracked by unexpected issues? Whatever the case may be, here are some tips to help you maximize your marketing and communications for the 3rd and 4th quarters.


The first step all marketers should take is to evaluate efforts to date. Here are some questions to ask yourself and your team:

Is the overall plan on track?

Do market conditions, new product developments or competitive efforts warrant a deviation from planned efforts?

Did some programs perform better or worse than others?

Have sales goals changed?

Everyone is looking for ways to make life easier, and it’s no different in the marketing world. Constantly on the go with deadlines looming, you need all the help you can get. Here are some great apps that can help keep busy marketers organized, collaborating and communicating more effectively.


Evernote is the ultimate note-taking app. It lets you capture and store anything you want to remember and reference at a later time. Basic features include taking notes, capturing photos, creating to-do lists, and recording voice reminders. The notes you create are also searchable and shareable with team members. And, and It also syncs with all of your devices so you always have up-to-date information. Great for overall organization, note taking at meetings, brainstorming, drafting articles or blogs and more.

Content marketing can a tricky proposition for business to business marketers. It can be time consuming, expensive and its measurability elusive. But, there are many benefits derived from content marketing: increased SEO, positioning your business and personnel as thought leaders and of course lead generation. So what are some of the best ways to create content and maximize your results? Michael Brenner, VP of Global Marketing and Content Strategy for SAP recently offered the 5 tips below.

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Not sure if anyone can help....

by untuchableface

I am currently getting my masters in IMC (Integrated Marketing Communications) and I really, really want to tap into the fashion industry. I want to do fashion marketing or something of the sort. Does anyone know where I could even begin with this search? I am new to Chicago so I'm not even sure of any well-known or established fashion-oriented firms.
Anyone help?

WVU Draws Marketing Talent for 'Integrate 2014' Conference  — WBOY-TV
The conference began Friday afternoon with a presentation from the integrated marketing communications director of NASCAR, David Higdon. "Given that there's always a different way to interact with people, the fact is that we want to be much more ..

Prentice Hall Integrated Advertising, Promotion, and Marketing Communications
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