Integrated Marketing Communications process model
Next Steps While still conceptual, transformative networking offers the possibility of leading change through the networking of those already interested or involved in similar initiatives, effectively tearing down existing silos of practice that exist across disciplines and fields of work. The next step is to develop a proof of concept built on the theoretical underpinnings above, possibly using Google Wave as the collaboration platform. Included will be identifying the minimal structure and governance required to enable self-organization within the network while not constraining what might emerge. Join this initiative and help create the future of organizing - networking communities of interest.
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