Integrated Marketing Communications Outline / Marketing communications

Integrated Marketing Communications Outline

Free QuoteIntroduction
This study is about advertising and marketing communication. According to Phillip Kotler (2003, p. 564), marketing communication is associated with giving out facts about a product or service in the way that people will eventually be persuaded to buy or use the promoted item. Advertising is one of the methods that this objective can be achieved (Bendall-Lyon & Powers 2003, p. 589-608).

This study will assist in creating a creative advertisement of an international charity organization recruiting business school graduates to help small businesses in developing countries. This study will use Care International as a case study. To do this, a study will first start by providing information of the target market, advertising goals and aims. Then, the study will move on in reviewing the literature relating to communication and integrated marketing communication. Designing and planning a creative advertisement based on both the theory and concept of communication.

Overview of Competition in Charity Industry in the UK
According to the BBC News (2004), it revealed that students in the UK are having hard time gaining employment. Some of them take a year-gap and travel aboard through non-profit and for-profit charity companies. The UK market is inflexed with both non-profit and for profit organizations.Figure 1 However, most of these organizations target university students who want to join overseas volunteering programs which are available in both long and short term. Most of these organizations focus on similar issues such as developing education, improving poverty, building local businesses. They also use similar themes in their advertising to attract the target market (BBC News 2004). These themes include the following:

  • Enhancing you curriculum vitae
  • Gaining real work experience
  • Improving the world we are living in
  • Exploring new world and culture
  • Meeting new people and making new friends

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Not sure if anyone can help....

by untuchableface

I am currently getting my masters in IMC (Integrated Marketing Communications) and I really, really want to tap into the fashion industry. I want to do fashion marketing or something of the sort. Does anyone know where I could even begin with this search? I am new to Chicago so I'm not even sure of any well-known or established fashion-oriented firms.
Anyone help?

Cram101 Cram101 Textbook Outline to accompany Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications
Book (Cram101)

WVU Draws Marketing Talent for 'Integrate 2014' Conference  — WBOY-TV
The conference began Friday afternoon with a presentation from the integrated marketing communications director of NASCAR, David Higdon. "Given that there's always a different way to interact with people, the fact is that we want to be much more ..

Cram101 Incorporated Outlines & Highlights for Bare Bones Introduction To Integrated Marketing Communication by Robyn Blakeman, ISBN: 9780742555402 (Cram101 Textbook Outlines) (Paperback) - Common
Book (Cram101 Incorporated)