Integrated Marketing Communications McGraw Hill / Marketing communications

Integrated Marketing Communications McGraw Hill

Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

Effective Summer 2014

It is important that you order your textbook(s) for IMC courses as soon as they are updated and communicated approximately one calendar month prior to the beginning of each term. Ordering your textbooks early will prevent problems due to unanticipated shipping delays.

Important Note: Do not order your textbooks for future IMC courses you plan to take in subsequent terms as they are subject to change until confirmed for each term. Students should not order textbooks more than one month before the start of a course.

IMC Textbooks by Course

Belch, G., & Belch, M. (2012). Advertising and promotion: An integrated marketing communications perspective (9th ed). New York, NY: McGraw-Hill. ISBN: 868

American Psychological Association. (2009). Publication manual of the American Psychological Association (6th ed.). Washington, DC: American Psychological Association. ISBN: 615

McDaniel, C., & Gates, R. (2010). Marketing research essentials (8th ed.). New York: Wiley & Sons. ISBN: 321

Solomon, M. R. (2013). Consumer behavior: Buying, having, and being (10th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN: 842

Strategic thinking for advertising creatives.

Sunderland, P. L., & Denny, R. M. (2007). Doing anthropology in consumer research. Walnut Creek, CA: Left Coast Press. ISBN: 912

Keller, K. (2013). Strategic brand management (4th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. ISBN:

Kelley, L. D., Jugenheimer, D. W., & Sheehan, K. B. (2011). Advertising media planning: A brand management approach. (3rd ed.). Armonk, NY: M. E. Sharpe. ISBN: 363

Katz, H. (2010). The media handbook: A complete guide to advertising media selection, planning, research, and buying (4th ed.). New York, NY: Routledge. ISBN: 543

Drewniany, B. L., & Jewler, A. J. (2013). Creative strategy in advertising (11th ed.). Boston, MA: Wadsworth. ISBN: 266

Sullivan, L. (2012). Hey, Whipple, squeeze this: A guide to creating great advertising (4th ed.). Hoboken, NJ: John Wiley & Sons. ISBN: 339


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by untuchableface

I am currently getting my masters in IMC (Integrated Marketing Communications) and I really, really want to tap into the fashion industry. I want to do fashion marketing or something of the sort. Does anyone know where I could even begin with this search? I am new to Chicago so I'm not even sure of any well-known or established fashion-oriented firms.
Anyone help?

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