Integrated Marketing Communications Masters Program / Marketing communications

Integrated Marketing Communications Masters Program


The program combines contemporary marketing theories with hands-on problem solving to give students a broad understanding of the methods that companies use to develop, communicate, and promote their products and services to customers in the marketplace.

Classes include case studies and examples involving local companies, many of whom serve as clients, and a variety of class projects that give students experience in developing marketing communications strategies and campaigns.

Many of the students in the MSIMC degree program have undergraduate degrees in journalism, communication, advertising, or marketing, and are looking for additional credentials for a successful career in marketing communications. The program also attracts working professionals who are looking to advance their careers or make a career change.

Benefits of the program

  • Specifically designed for students planning to specialize in marketing-related careers.
  • Focused primarily on the practical skills students need to succeed in the business world.
  • Elective graduate business courses offered through Loyola’s nationally ranked Quinlan School of Business graduate programs.
  • Students who complete the MSIMC degree program receive a well-rounded, cutting-edge education that prepares them for swift career advancement.

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Not sure if anyone can help....

by untuchableface

I am currently getting my masters in IMC (Integrated Marketing Communications) and I really, really want to tap into the fashion industry. I want to do fashion marketing or something of the sort. Does anyone know where I could even begin with this search? I am new to Chicago so I'm not even sure of any well-known or established fashion-oriented firms.
Anyone help?

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The conference began Friday afternoon with a presentation from the integrated marketing communications director of NASCAR, David Higdon. "Given that there's always a different way to interact with people, the fact is that we want to be much more ..