Integrated Marketing Communications Masters Canada / Marketing communications

Integrated Marketing Communications Masters Canada

Program Director : Photo West

The Master of Science in Integrated Marketing Communications (MSIMC) degree is earned through successful completion of 11 courses (each course is 3 credit hours, totaling 33 credit hours required for graduation). Students take the prerequisite course, Introduction to IMC, followed by (in any order) four core courses, two specialty courses, and three electives, and then finish the program with the capstone course, IMC Campaigns.

Students can complete the degree program in as little as 18 months. The IMC graduate program is committed to remaining flexible to student scheduling needs. As such, a student may request a leave of absence from the program to attend to pressing matters in his/her business or personal life, if necessary.

WVU IMC Program Academic Calendar

The program’s academic year consists of five nine-week terms:

  • Early Fall (August – October)
  • Late Fall (October – December)
  • Early Spring (January – March)
  • Late Spring (March – May)
  • Summer (May – July)

Master’s Degree Requirements

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The conference began Friday afternoon with a presentation from the integrated marketing communications director of NASCAR, David Higdon. "Given that there's always a different way to interact with people, the fact is that we want to be much more ..