Integrated Marketing Communications limitations / Marketing communications

Integrated Marketing Communications limitations

Marketing based on the
Question
Hi Leo, I like to ask you more about Integrated Marketing
Communications(IMC). I like to know the evolution of IMC and why it is becoming
more important? And also the advantages and disadvantages of IMC, as
well as the benefits and non benefits of IMC.
Hope to hear from you soon.
Thank you.Answer
KEN,
HERE IS SOME USEFUL MATERIAL.
-
EVOLUTION OF ÍMC

While IMC has been viewed as a valuable concept by practitioners in 1993, some believe that organizational factors have imposed constraints on its institution. In certain client situations, because of organizations' preoccupation with functional focus, capable people are seen as being "strapped in functional boxes, constrained and trained not to solve business problems but
-to 'do advertising' or
- 'do public relations' or
'do direct marketing'"
etc etc
which compartmentalized the functions and not allowed intergration.
BUT over the last 10 years with additional media coming online,
it became a necessary evil to integrate and seek more effectiveness
for every dollar.

THE GROWTH OF INTERNET AND THE ONLINE MARKETING


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