Integrated Marketing Communications limitations
Hi Leo, I like to ask you more about Integrated Marketing
Communications(IMC). I like to know the evolution of IMC and why it is becoming
more important? And also the advantages and disadvantages of IMC, as
well as the benefits and non benefits of IMC.
Hope to hear from you soon.
HERE IS SOME USEFUL MATERIAL.
EVOLUTION OF ÍMC
While IMC has been viewed as a valuable concept by practitioners in 1993, some believe that organizational factors have imposed constraints on its institution. In certain client situations, because of organizations' preoccupation with functional focus, capable people are seen as being "strapped in functional boxes, constrained and trained not to solve business problems but
-to 'do advertising' or
- 'do public relations' or
'do direct marketing'"
which compartmentalized the functions and not allowed intergration.
BUT over the last 10 years with additional media coming online,
it became a necessary evil to integrate and seek more effectiveness
for every dollar.
THE GROWTH OF INTERNET AND THE ONLINE MARKETING
You might also like
I am a college student who will considerby -potential-freelancing
As a possibility in my future. I just need to be prepared and by no means am I a pro with years of industry experience. Should I choose marketing or public relations/communications as a freelance profession?
The situation is that I'm studying corporate communications, mainly PR. Because I am going to graduate Spring 2011, I have to pick my next classes carefully. After filling in my requirements schedule I found that I will only have one extra important class to take and my choices are:
1. Public Relations Writing - press releases, written material, speeches
WVU Draws Marketing Talent for 'Integrate 2014' Conference — WBOY-TV
The conference began Friday afternoon with a presentation from the integrated marketing communications director of NASCAR, David Higdon. "Given that there's always a different way to interact with people, the fact is that we want to be much more ..