Integrated Marketing Communications Kellogg / Marketing communications

Integrated Marketing Communications Kellogg

Richard HonackBoth topical and practical, this program will help you gain a greater understanding for marketing in the nanosecond culture, where generational differences play a distinct role in customers’ values, communication habits, uses of technology and expectations for products and services. The program serves both B2C and B2B leaders.

While evaluating your brand from a 360-degree point of view, you will learn how to define your “empowered” customers and develop value propositions that resonate with that precise audience. The faculty balance theory with real-world application in discussions on cultural shifts, communication trends, customer habits, new marketing metrics and more.

Upcoming Sessions (Fee includes lodging and most meals)
Session Date Cost November 9-13, 2014 $7, 900 May 11-15, 2015 November 9-13, 2015
  • "It was indeed an excellent opportunity to build skills in strategically identifying the most valuable customer/target and designing solutions and communications to address the comprehensive customer contacts rather than just traditional advertising."
    - Director of Worldwide Learning and Development, Pfizer
  • "Finally, a program that quantifies the value of marketing to my business."
    - Assistant VP of Marketing, Wheels, Inc.
  • "Not a traditional marketing communications program. Great for the person who thinks holistically about their organization and works cross-functionally."
    - Director of CRM Initiatives, LexisNexis
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