Integrated Marketing Communications Journal / Marketing communications

Integrated Marketing Communications Journal


Students in the Integrated Marketing Communications program celebrated the launch of the 2014 Journal of IMC (JIMC) on Friday, Nov. 22, with an edition this year that features articles that celebrate the global diversity of the IMC program.

Focusing on the theme Disruption, the 2014 edition of JIMC is a "reflection of the key trends that are reshaping the traditional marketing communications model, " according to editor-in-chief Emily London (IMC13).

The nine articles in JIMC 2014 cover various aspects of the main theme, as well as highlight how the marketing communications field both explores new leaders, tools and external forces, as well as takes existing models and reshapes them.

JIMC adviser Nancy Hobor, senior lecturer, said the final product shows the strength of Medill's IMC program.

"From the front cover to the editorial approach and the quality of the written articles, it was an excellent summary of what the students had learned in their IMC classes, " Hobor said. "It's a great reflection of the IMC brand, and anyone considering the program would benefit from looking at the the articles."

Featuring a varied cross-section of IMC students and industry professionals, the newest edition provided the JIMC 2014 team the opportunity to collaborate together on an inspirational final product.

"This was a great experience for me, working closely with a team of editors from around the world, " said Shreya Rai (IMC13), editorial director of JIMC 2014. "We learned a lot about team management, budgeting and time management through this process. These skills will no doubt prove to be helpful in the future."

The success of the final product isn’t just important for Medill’s IMC students, but for the marketing community as a whole, Rai said.

"The issue turned out better than what we expected, " Rai said. "All the articles are insightful and relevant to today’s marketing professional."

You might also like

I am a college student who will consider

by -potential-freelancing

As a possibility in my future. I just need to be prepared and by no means am I a pro with years of industry experience. Should I choose marketing or public relations/communications as a freelance profession?
The situation is that I'm studying corporate communications, mainly PR. Because I am going to graduate Spring 2011, I have to pick my next classes carefully. After filling in my requirements schedule I found that I will only have one extra important class to take and my choices are:
1. Public Relations Writing - press releases, written material, speeches

Integrated communication offers competitive edge. (includes related articles): An article from: Bank Marketing
Book (Bank Marketing Assn.)

WVU Draws Marketing Talent for 'Integrate 2014' Conference  — WBOY-TV
The conference began Friday afternoon with a presentation from the integrated marketing communications director of NASCAR, David Higdon. "Given that there's always a different way to interact with people, the fact is that we want to be much more ..

Charting a course with strategic marketing. (bank marketing)(includes related article on multi-branding in the financial services industry)(Cover Story): An article from: Bank Marketing
Book (Bank Marketing Assn.)
Integrating planned giving. (includes related article on an integrated program): An article from: Fund Raising Management
Book (Hoke Communications, Inc.)
EasyN USA EasyN FS-613A-M136 Wireless WiFi Pan/Tilt IP Camera Two-Way Audio, Email FTP Motion Alert, Remote Mobile View, DDNS, UPNP, 64 Channel Software, Windows & Mac Compatible
PC Accessory (EasyN USA)
  • MJPEG Compressin - 640x480 Resolution; 0.3 Megapixel - Two-way audio communication with built in speaker and mic - Allows remote pan and tilt control (pan 270degrees...
  • 10 IR LEDs for night vision up to 10 Meters - Supports wireless encryption using WEP, WPA and WPA2 - Supports DDNS for dynamic IP address stabilization
  • Motion detection alerts via emailed images and FTP image upload - Supports DHCP, fixed/static IP and OE
  • Multi-level user management and password protection - Allows for remote viewing and recording from anywhere in the world through the internet - Includes free 64...
  • Supports smartphones (Iphone & Android) as well as standard browsers (Internet Explorer, Firefox, Safari, Chrome)
Nady Systems. Inc. Nady 151VRHT Professional Wireless Handheld Microphone Systems For Camcorders
Musical Instruments (Nady Systems. Inc.)
  • VHF Wireless Microphone System for Camcorders
  • Receiver can be camera mounted or worn as bodypack with removable belt clip
  • 120dB dynamic range with no background hiss or overload distortion
  • Output level and mute adjusts plus separate 3.5mm audio output and monitor headphone mini-jacks
  • Detachable softwire antenna extends from top of receiver