Integrated Marketing Communications Jobs Chicago / Marketing communications

Integrated Marketing Communications Jobs Chicago

Chicago Integrated Marketing

Support organic and new business growth by being a key member of the team responsible to sell in external, client-facing professional development initiatives. Assist and assume a leadership role in the design, development and delivery of professional development programs in the area of integrated marketing communication for LBW clients.

Ideally, this person has both line experience as an account manager or planner in a marketing communication / agency and has experience leading the design, development and delivery of professional development programs.

Reporting Structure

This position resides within LBW People & Culture team based in Chicago, IL, USA with travel proportionate to agency and client requirements.

PRINCIPLE ACCOUNTABILITIES

Design / Develop / Deliver/ Evaluate IMC Training Programs

  • Partner with internal and/or external subject matter experts to design, develop and/or deliver learning programs to address the unique needs of the advertising environment
  • Design and integrate courses into a comprehensive curriculum; ensure each course can be modularized and marketed to different agency and/or client geographic locations and/or employee groups as needed
  • Select and implement appropriate instructional methods (i.e; instructor-led, e-learning, webcasts, blended learning, on-the-job, etc.)
  • Lead all phases of instructional system design including analyzing, designing, developing, maintaining and evaluating professional development / learning solutions.
  • Design instructional materials and course content, including but not limited to learning objectives, design document, faciliator guides, participant guides, job aids, administrative instructions, train-the-trainer, and evaluation criteria in accordance with established learning standards and methodologies
  • Work with agency creative resources to ensure engaging and creative deliverables while still maintaining instructional integrity.
  • Engage and interact with learners and key stakeholders to test and validate instructional design and development

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