Integrated Marketing Communications Google Books / Marketing communications

Integrated Marketing Communications Google Books

Front Cover

Everything communicates. Any action that a company takes will leave an impression on its consumers. Integrated Marketing Communications is about the coherent,consistent and clear use of a companys communication options. The text provides students with a solid understanding of all of the major marketing communication functions and media alternatives,and the processes for integrating these activities in the most effective and efficientway in order to develop long-term,profitable customer relationships that build brands and create brand equity.


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Marcom Mgr Position Specification

by hdhnterpaul

This should give you a general idea of what the job is about.
I assume you have Mktng/Branding, eCommerce and Ad Agency expererience?
Resp for the development, implementation and management of Brand X's Branding and Marketing communications
...will work closely and support a wide range of Internal/External clients including Sr Mktng Mgmt and the Exec Mgmt Team.
Will manage our creative agency and key external vendors.
Resp for:
Creating, developing and implementing marketing strategies and tactics to successfully position the Brand X brand in its marketplace/niche

WVU Draws Marketing Talent for 'Integrate 2014' Conference  — WBOY-TV
The conference began Friday afternoon with a presentation from the integrated marketing communications director of NASCAR, David Higdon. "Given that there's always a different way to interact with people, the fact is that we want to be much more ..