Integrated Marketing Communications Google Books
Everything communicates. Any action that a company takes will leave an impression on its consumers. Integrated Marketing Communications is about the coherent,consistent and clear use of a companys communication options. The text provides students with a solid understanding of all of the major marketing communication functions and media alternatives,and the processes for integrating these activities in the most effective and efficientway in order to develop long-term,profitable customer relationships that build brands and create brand equity.
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Marcom Mgr Position Specificationby hdhnterpaul
This should give you a general idea of what the job is about.
I assume you have Mktng/Branding, eCommerce and Ad Agency expererience?
Resp for the development, implementation and management of Brand X's Branding and Marketing communications
...will work closely and support a wide range of Internal/External clients including Sr Mktng Mgmt and the Exec Mgmt Team.
Will manage our creative agency and key external vendors.
Creating, developing and implementing marketing strategies and tactics to successfully position the Brand X brand in its marketplace/niche
WVU Draws Marketing Talent for 'Integrate 2014' Conference — WBOY-TV
The conference began Friday afternoon with a presentation from the integrated marketing communications director of NASCAR, David Higdon. "Given that there's always a different way to interact with people, the fact is that we want to be much more ..