Integrated Marketing Communications Director / Marketing communications

Integrated Marketing Communications Director

Integrated Marketing Communications major timelineThis year, the West Virginia University P.I. Reed School of Journalism’s online master’s program in Integrated Marketing Communications (IMC) is celebrating its 10th anniversary. The first online IMC program in the nation, the WVU IMC program has seen significant growth and continued innovation throughout the last 10 years.

The WVU IMC graduate program began in 2001 as a 15-credit hour certificate program. The full 39-credit hour master’s degree program officially launched in the fall of 2003 with 17 students in its first class.

Just three years later, in 2006, the program exceeded 100 students. Today, the IMC program has 426 students enrolled from 41 states and five foreign countries, as well as almost 500 graduates representing 46 states and countries on five of the seven continents. The program caters to mid-level communications professionals. In its most recent starting class, students averaged 8.3 years of professional experience upon entry.

“The growth of the IMC program is a reflection of the excellent curriculum, faculty and administration, ” said School of Journalism Dean Maryanne Reed. “We have become a national leader in quality online graduate programming, and our pioneering efforts are a model for competitors in the field.”

As other universities launch online programs, WVU IMC is proud of its history and how far it has come since its inaugural class of 17.

“In the online program space, the WVU IMC program is a seasoned veteran, ” said Chad Mezera, online programs director at the School of Journalism. “But the key to our success is that we don’t take that for granted. We’re still constantly thinking about what’s around the corner, what we can do better and how we can best update – and add to – our curriculum to make sure we’re offering the most relevant master’s degree for communications professionals.”


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I have an interview

by His_Holiness

Tomorrow with a Integrated Marketing Communications Co. I said I was a follower of their company's work (which is a load of bs). However, the position is about 15k less a year than my previous position. My last job I was a Marketing Manager -- this would be more design orientated position. Should I just go in there to see what they have to say and try to negotiate the amount up? I mean I am bored, but fresh off of a Marketing Director interview.

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