Integrated Marketing Communications course India / Marketing communications

Integrated Marketing Communications course India

Classes Commence: August 2014

1 year Post Graduate Diploma in Media Management
with specialisation in Integrated Marketing Communication Management

Calcutta Media Institute (CMI), promoted by ABP Pvt. Ltd., and Indian Institute of Social Welfare & Business Management (IISWBM), pioneers in business management in India Have come together to offer a 1 year Post Graduate Diploma in Media Management with specialisation in Integrated Marketing Communication Management. The main objective of this programme, which is perhaps the only course of its kind in India, is to provide an opportunity to young graduates, with a flair for creativity, to acquire professional skills for pursuing a career in marketing, media and communication industries in India.

Pedagogy
The method of teaching will be lectures by facilities who are regular academicians and by guest faculties all of whom are practicing industry professionals with huge experience. Special classes by visiting faculties, quiz, open sessions, exposure to various production processes by visiting the relevant centres and projects will also be a part of the teaching method. The assessment will be based on written tests at the end of each semester and also the quality of assignment/ internship. Equipment like LCD projectors, audio systems, Wi-Fi and broadband internet connection etc. are available and will be used as per need of the teaching methodology.

Course Benefits
On completion of the course, students could look forward to a career in any of the following industries/ disciplines:

  • Brand Management, Advertising
  • Direct Marketing, Activation and Promotions
  • Media Planning and Buying, Media Marketing and Sales
  • Creative
  • Events, Public Relations
  • Rural Marketing
  • Social Media, New/ Digital Media

Admission Calendar

Subject Date
Last date of Issue and Receipt of Application Form To be announced
Final result on
Admission to be completed by
Inauguration of the course
Classes commence on

Fees Structure

Fees
Duration Amount
Session Fees Rs. 1, 00, 000/- during admission
Rs. 60, 000/- ( Second and third instalments are payable by 15th of December 2014 and 15th of March 2015 )
12.36% service tax to be added to each of the above amounts
Library Caution Money 5, 000/- (Refundable)
Payable to: Calcutta Media Institute Pvt. Ltd. by account payee Cheque or Demand Draft payable at Kolkata. Hostel Fees extra, accommodation will be made available to students on a first-cum-first-serve basis on payment of requisite fees.

Admission Process

Submit the form at either of the address Selection will be made through Group Discussion and Personal Interview Dates to be announced later

Download Form

For more information, contact :


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SUMMARY
I am an experienced, highly motivated, professional skilled in Operations Management, Cash Flow Management, Marketing, Business Planning and Customer Service. I have a track record of improving businesses by increasing productivity, growth capability and dramatically improving revenues.
SKILLS
• Effective management style with outstanding communication skills.
• Highly analytical and organized with a natural passion for problem solving
• Positive, optimistic, detail orientated who excels under pressure and meets deadlines.
• Building strong relation with clients, business partners, and work colleagues

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