Integrated Marketing Communications context analysis / Marketing communications

Integrated Marketing Communications context analysis

Digital Marketing Platform is

Below is the full list of online courses offered by the IMC Program at West Virginia University:

Examines how IMC is used to ensure consistency of messages and complementary use of media to maximize the impact on consumers and other audiences.

This course is taken by students in both IMC Master's and IMC Certificate programs.

Students learn to identify marketing problems, distinguish what can and cannot be learned from marketing research, gather and analyze marketing data and make business decisions based on the data.

Provides an in-depth look at consumer behavior and its role in IMC. Examines consumer behavior in terms of internal influences, external influences, the consumer decision-making process and consumers and culture. Students also learn ethnographic research.

Explores strategies and tactics that are used to build, measure and manage brands and brand equity, including the introduction of new products.

Addresses the role of media analysis and planning in IMC. Covers basic media terminology and media math, the distinctions between media objectives, strategies and tactics and the different ways of allocating resources in media.

Students master the fundamentals of conceiving and executing an eye-catching, effective and integrated campaign that uses traditional and digital media.

Includes database marketing, direct marketing message strategies across multiple media, direct and interactive marketing metrics and the role of direct and interactive marketing in IMC campaigns.

Examines the functions of sales promotion in the marketing process as well as the legal regulations on sales promotion. The course focuses only on consumer promotion.

Examines the various functions of public relations in IMC, its impact on key publics and its role in society. Covers the field’s evolution, the responsibilities of PR practitioners, law and ethics and emerging trends.

Examines how modern industry uses emerging media, such as blogs and virtual worlds, to enhance the IMC process. Addresses the creative and ethical issues unique to digital media.


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I am an experienced, highly motivated, professional skilled in Operations Management, Cash Flow Management, Marketing, Business Planning and Customer Service. I have a track record of improving businesses by increasing productivity, growth capability and dramatically improving revenues.
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Education:“I'm a Big 10 graduate. I earned a bachelor of arts degree in communications at Purdue University and a master of science degree in integrated marketing communications from the Medill School of Journalism at Northwestern University.”.

Wedding: Kendra Vailes & Ben Aigamaua  — Jackson Sun
He will receive his Master's of Science degree in Integrated Marketing Communications in May of 2015 from the University of Mississippi. He is currently working as a graduate assistant coach for offensive line at the University of Mississippi in Oxford.

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