Integrated Marketing Communications Chitty eBook
You can spot those who have done a marketing degree (or part thereof) a mile away – the giveaway is their use of irrelevant marketing jargon like “point of difference” and “call to action”. These words are used to fool those who don’t have a similar degree into thinking they know more then we do, but those who actually understand marketing and how it can benefit your organisation will be able to explain it without using these words. For those who haven’t done a commerce, marketing or business degree, sometimes disseminating the difference between the major forms of marketing communications can be tricky. In my post I will attempt to explain the core forms of Integrated Marketing Communications (IMC) without the use of spin.
So what IS marketing exactly? Well, as defined by my trusted University textbook (Chitty, Barker, Valos, & Shrimp, 2012). Translated, it’s what you use when you want to send your customers a message about how great your organisation is and why they need to direct their consumerism-driven cravings your way to buy your product/service.
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Need input on updated resume. Thanks in advanceby job-seeker07
I am an experienced, highly motivated, professional skilled in Operations Management, Cash Flow Management, Marketing, Business Planning and Customer Service. I have a track record of improving businesses by increasing productivity, growth capability and dramatically improving revenues.
Effective management style with outstanding communication skills.
Highly analytical and organized with a natural passion for problem solving
Positive, optimistic, detail orientated who excels under pressure and meets deadlines.
Building strong relation with clients, business partners, and work colleagues
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Jacqueline Zeledon: A People on the Move spotlight — Milwaukee Business Journal
Education:“I'm a Big 10 graduate. I earned a bachelor of arts degree in communications at Purdue University and a master of science degree in integrated marketing communications from the Medill School of Journalism at Northwestern University.”.
Wedding: Kendra Vailes & Ben Aigamaua — Jackson Sun
He will receive his Master's of Science degree in Integrated Marketing Communications in May of 2015 from the University of Mississippi. He is currently working as a graduate assistant coach for offensive line at the University of Mississippi in Oxford.
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