Integrated Marketing Communications Certificate programs / Marketing communications

Integrated Marketing Communications Certificate programs

In Integrated Marketing

Digital Marketing Communications (DMC) is a strategy that uses interactive channels to build community around a brand or organization. In the WVU DMC certificate program, you’ll gain the knowledge and skills to communicate and create dialogue with today’s modern audience.

We developed the DMC program because we know that media habits are changing—from static to dynamic, from local to global and from fixed to mobile. No longer passive observers, modern users are now actively engaged in determining their relationship with a brand, organization or community. Engage with us as we explore and redefine the future of communications.

The Digital Marketing Communications graduate certificate is earned through successful completion of 5 three-credit online courses. The program operates five terms each year, and each term is nine weeks.

What we can do for you

A DMC certificate will provide you with a wide variety of skills. Here are a few of the most important.

You’ll have a “big picture” view of essential tools and techniques, including social media, viral messages, blogs, e-mail, web analytics and more.

You’ll be able to determine the impact of your digital tactics on marketers, individuals, media, society and culture. What’s more, you’ll be able to measure the impact of your tactics and make adjustments if necessary.

You’ll design and deliver persuasive digital messages in today’s ultracompetitive marketing environment.

You’ll apply the latest tools for testing, tracking and reporting on your online strategy.

How our program works

In the DMC program, you can expect a two-way dialogue with your instructors and classmates and a hands-on environment that will not just teach you, but let you put your knowledge into practice.

A DMC certificate requires successful completion of five courses. The program operates on five terms each year, and each term is nine-weeks long. You can take one course per term. Upon admission, you will be scheduled for the introduction course. After the introduction course, you will choose your additional DMC courses.

Required DMC courses include:

And, your choice of three of the following five electives:

Please note that courses offered in the DMC certificate program are among our most popular. In order to secure a seat in these exciting certificate courses, please register as soon as possible.

You might also like

Need input on updated resume. Thanks in advance

by job-seeker07

I am an experienced, highly motivated, professional skilled in Operations Management, Cash Flow Management, Marketing, Business Planning and Customer Service. I have a track record of improving businesses by increasing productivity, growth capability and dramatically improving revenues.
• Effective management style with outstanding communication skills.
• Highly analytical and organized with a natural passion for problem solving
• Positive, optimistic, detail orientated who excels under pressure and meets deadlines.
• Building strong relation with clients, business partners, and work colleagues

Home Improvement (ELO)
  • Product Line: VuPoint| Product Series: M| Product Name: VuPoint M1 15 POS Terminal| Marketing Information: M-Series VuPoint touchcomputer enhances patient experience...
  • Product Type: POS Terminal| Processor Manufacturer: Intel| Processor Type: Atom Dual-Core| Processor Speed: 1.80 GHz| Standard Memory: 4 GB| Memory Technology: DDR3...
  • Operating System: No| Input Voltage: 110 V AC| Input Voltage: 220 V AC| Color: White| VESA Mount Compatible: Yes| VESA Mount Standard: 100 x 100| Height: 13.4| Width:...

Jacqueline Zeledon: A People on the Move spotlight  — Milwaukee Business Journal
Education:“I'm a Big 10 graduate. I earned a bachelor of arts degree in communications at Purdue University and a master of science degree in integrated marketing communications from the Medill School of Journalism at Northwestern University.”.

Wedding: Kendra Vailes & Ben Aigamaua  — Jackson Sun
He will receive his Master's of Science degree in Integrated Marketing Communications in May of 2015 from the University of Mississippi. He is currently working as a graduate assistant coach for offensive line at the University of Mississippi in Oxford.

Mobotix T24 IP Video Door Station (indoor/outdoor, 3 mega hemispheric camera, includes 11mm lens)
Photography (Mobotix)
  • Product Name: T24M Network Camera| Marketing Information: Door stations with integrated cameras have been around for years. They are almost always based on analog...
  • Maximum Image Resolution: 2048 x 1536| Focal Length: 11 mm| Aperture Range: f/2| Digital Zoom: 8x| Connectivity Technology: Cable| Ethernet Technology: Fast Ethernet|...
Honeywell Honeywell 6000LU1-GS111SE1 DOLPHIN 6000 BT CAM SCAN BSM GPS
Wireless (Honeywell)
  • Product Line: Dolphin| Product Name: Dolphin 6 Smartphone| Marketing Information: The Dolphin 6| Marketing Information: The Dolphin 6 Scanphone is designed for mobile...
  • Phone Features: Speakerphone| Phone Features: Bluetooth A2DP| Phone Features: Bar Code Reader| Call Features: Call Log| Contract Type: SIM-free| Multi-SIM Supported:...
  • Camera Features: Auto-focus| Built-in Flash: Yes| Operating System: Windows Mobile| Operating System Version: Windows Mobile 6.5 Professional| Software Included:...
  • Bluetooth: Yes| Bluetooth Standard: Bluetooth 2.1| Wireless LAN: Yes| Infrared: No| Near Field Communication: No| USB: Yes| USB Standard: USB 2.0| A/V Out: No| Headphone:...
TP-LINK Tp-link Tl-r860 8-port Cable/dsl Router - 9 Ports - Rohs Compliance
Receiver or Amplifier (TP-LINK)
  • MPN: TLR860
Intel Intel Ethernet Server Adapter I350-T4
CE (Intel)
  • PCI Express x4 - 4 Port - 10/100/1Base-T - Internal - Low-profile, Full-height - Retail