Integrated Marketing Communications campaign Nike / Marketing communications

Integrated Marketing Communications campaign Nike

Empowering Women To Run The Night TogetherNike realized that women were wearing their brand from head to ankle but could not commit to wearing their shoes. They understood that ASICS had a slight edge in shoe sales, especially among women.

After interviewing women they learned a few things, such as Nike had never really communicated to women that there were shoes specifically designed for females. Women viewed Nike shoes as a man’s shoe. While Nike was a top consideration, ASICS received recommendations from their friends.

Nike also found out that women run at night alone, against their natural instincts to share and discuss their fears. What Nike did next worked to bring a recognition of their brand to women, overcoming the challenges of running alone at night created a movement.

Empowering Women To Run The Night Together

#GivesYouWingsNike created a way for women runners to communicate with other women runners both online and offline. By using their social and print outlets they empowered their target market by giving them an outlet to connect with other women runners. By creating an IMC that empowered their consumer to purchase they saw an increase in shoe sales among women and brand recognition outside of the athlete-led brand image.

RedBull is one the leading companies creating integrated marketing campaigns that is consistent with their 27 year old brand image. By incorporating the message into all their marketing campaigns they speak to each new generation Red Bull consumers. They have successfully empower their consumers to purchase their product . Their most recent campaigns have enlisted up & coming athletes and artists by allowing the world to enter their world. They are calling this Welcome to the World of Red Bull!

“Red Bull is giving wings to talents particularly in Sports and Music, helping turn their ideas into reality and celebrating with them their success and achievements. #GivesYouWings”

By showing stories of young adults who are making a name for themselves in video, social, mobile and content they have been able to connect with today’s consumer on an emotional level that is rarely accomplished by brands these days. They understand who their target market is and how to empower them.

A company that not only has a awesome name but they have an amazing integrated marketing campaign that has empowered their consumers to purchase their product. Kraken took their offline marketing campaign to a whole new level by creating a giant Kraken mural in Brooklyn. Fans can compare their size to the Kraken. They took this a step further by asking their viewers to post pictures with the mural on Instagram using the hashtag #KrakenHugeness.


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Need input on updated resume. Thanks in advance

by job-seeker07

SUMMARY
I am an experienced, highly motivated, professional skilled in Operations Management, Cash Flow Management, Marketing, Business Planning and Customer Service. I have a track record of improving businesses by increasing productivity, growth capability and dramatically improving revenues.
SKILLS
• Effective management style with outstanding communication skills.
• Highly analytical and organized with a natural passion for problem solving
• Positive, optimistic, detail orientated who excels under pressure and meets deadlines.
• Building strong relation with clients, business partners, and work colleagues

Jacqueline Zeledon: A People on the Move spotlight  — Milwaukee Business Journal
Education:“I'm a Big 10 graduate. I earned a bachelor of arts degree in communications at Purdue University and a master of science degree in integrated marketing communications from the Medill School of Journalism at Northwestern University.”.

Wedding: Kendra Vailes & Ben Aigamaua  — Jackson Sun
He will receive his Master's of Science degree in Integrated Marketing Communications in May of 2015 from the University of Mississippi. He is currently working as a graduate assistant coach for offensive line at the University of Mississippi in Oxford.

AuthorHouse The ABCs of Strategic Communication
eBooks (AuthorHouse)
Springer Corporate Social Responsibility Reporting in China (SpringerBriefs in Business)
Book (Springer)