Integrated Marketing Communications and ethics / Marketing communications

Integrated Marketing Communications and ethics


Two IMC program videos have received awards through the annual Communicator Awards competition.

Our new IMC program promotional video received an Award of Distinction in the Film/Video – Educational Institutions category. And, the IMC student profile video “Opposites Attract” won an Award of Distinction in the Film/Video – Educational Institutions category.

You can view both of the award-winning videos below:
WVU IMC program video
Opposites Attract – student profile video

About The Communicator Awards:

The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit for more information.

Graduation picnicThe Communicator Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit for a full member list and more information.


The School of Journalism has hired Rachel Peterson, MS, as its recruitment specialist. Peterson is responsible for leading student recruitment initiatives for the School of Journalism’s online graduate program in Integrated Marketing Communications (IMC).

Jane Schachtel ImagePrior to joining the IMC administrative team, Peterson was an advising program coordinator for Penn State’s Eberly College of Science Academic Advising Center working with premedicine and science undergraduate students. Previous to that, Peterson worked as an academic adviser in the School of Communication at American University in Washington, D.C.

“I saw a bumper sticker today that read ‘find your happy place’ and only having worked for the Integrated Marketing Communications (IMC) graduate program for a few days it’s easy to glean that I found a happy place, ” Peterson said. “My hope is that prospective students also see this place for what it is—top notch, on the ground and reaching in the skies, innovative graduate programs based online in IMC—a happy place.”

Peterson holds an M.S. in counseling psychology from Frostburg State University (2008) and a B.S. in crime, law, and justice from The Pennsylvania State University (2004).

You can find her full bio at: .


Forty May and August 2013 IMC graduates traveled to Morgantown, WV for the WVU P.I. Reed School of Journalism’s Commencement ceremony on Saturday, May 18. Graduates heard from commencement speaker Richard Gingras, Senior Director of News and Social Products at Google, and they were hooded by IMC Program Director, Chad Mezera.

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Need input on updated resume. Thanks in advance

by job-seeker07

I am an experienced, highly motivated, professional skilled in Operations Management, Cash Flow Management, Marketing, Business Planning and Customer Service. I have a track record of improving businesses by increasing productivity, growth capability and dramatically improving revenues.
• Effective management style with outstanding communication skills.
• Highly analytical and organized with a natural passion for problem solving
• Positive, optimistic, detail orientated who excels under pressure and meets deadlines.
• Building strong relation with clients, business partners, and work colleagues

Jacqueline Zeledon: A People on the Move spotlight  — Milwaukee Business Journal
Education:“I'm a Big 10 graduate. I earned a bachelor of arts degree in communications at Purdue University and a master of science degree in integrated marketing communications from the Medill School of Journalism at Northwestern University.”.

Wedding: Kendra Vailes & Ben Aigamaua  — Jackson Sun
He will receive his Master's of Science degree in Integrated Marketing Communications in May of 2015 from the University of Mississippi. He is currently working as a graduate assistant coach for offensive line at the University of Mississippi in Oxford.

AuthorHouse The ABCs of Strategic Communication
eBooks (AuthorHouse)
Springer Corporate Social Responsibility Reporting in China (SpringerBriefs in Business)
Book (Springer)