Integrated Marketing Communications agency London
Today’s successful marketing campaigns are highly dependent on a holistic approach. This programme develops your knowledge of marketing principles, public relations and consumer behaviour – providing the ability to more effectively identify and target your key markets.
By studying an array of marketing principles, practices and real-world examples, you will gain the comprehensive range of knowledge and skills you need to create and manage complete, integrated marketing campaigns with global impact.
|Qualification:||MA in Strategic Marketing|
|Duration:||Full-time 15 months (12 months on campus, 3 months online dissertation)
Part-time 24 months (12-24 months on campus, 3-6 months online dissertation)
Online 15-36 months (100% online with optional blended study on campus)
|Start dates:||February, June, September|
|Campus available:||London, Manchester, Birmingham, Online|
- UK undergraduate degree (any class) or equivalent – any subject areas
- English Levels 5.5 IELTS (5.5 in all bands)
- No working experience is required, but it is considered an advantage
Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route)
Please complete the form below to download your documents. A download link will be sent to your email.
|Stage I||Strategic Marketing Management (15 credits)
Marketing Communications (15 credits)
Consumer Behaviour and Research (15 credits)
|Stage II||Advertising and Promotion Management (15 credits)
Public Relations Management (15 credits)
Digital Marketing Communications (15 credits)
|Stage III||Online Dissertation and Research Methods (30 credits)|
This MA in Strategic Marketing programme has been designed by London School of Business & Finance (LSBF) and is validated and awarded by the International Telematic University UNINETTUNO.
Specialisation Modules **ADVERTISING AND PROMOTION MANAGEMENT
This module focuses on the challenges and business practices associated with strategic advertising and brand management. Emphasis is placed on multi-faceted, integrated campaigns and media planning and buying by studying real examples of both successful and unsuccessful brand management companies working in the field.
On successful completion of the module, you will be able to:
- Investigate developments within the advertising and promotion sector to determine their potential impact on advertising and promotion strategies of a given organisation.
- Evaluate an organisation’s current advertising and promotion management practices, offering suggestions for their improvement.
- Construct and critically appraise an advertising and promotion process plan.
- Create and develop a media selection plan.
- Select and apply appropriate metrics to measure advertising and promotion returns.
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Need input on updated resume. Thanks in advanceby job-seeker07
I am an experienced, highly motivated, professional skilled in Operations Management, Cash Flow Management, Marketing, Business Planning and Customer Service. I have a track record of improving businesses by increasing productivity, growth capability and dramatically improving revenues.
Effective management style with outstanding communication skills.
Highly analytical and organized with a natural passion for problem solving
Positive, optimistic, detail orientated who excels under pressure and meets deadlines.
Building strong relation with clients, business partners, and work colleagues
Jacqueline Zeledon: A People on the Move spotlight — Milwaukee Business Journal
Education:“I'm a Big 10 graduate. I earned a bachelor of arts degree in communications at Purdue University and a master of science degree in integrated marketing communications from the Medill School of Journalism at Northwestern University.”.
Wedding: Kendra Vailes & Ben Aigamaua — Jackson Sun
He will receive his Master's of Science degree in Integrated Marketing Communications in May of 2015 from the University of Mississippi. He is currently working as a graduate assistant coach for offensive line at the University of Mississippi in Oxford.
The Bare Bones Introduction to Integrated Marketing Communication
Book (Rowman & Littlefield Publishers)