Importance of Integrated Marketing Communications
Integrated marketing communications helps improve campaign results.
Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity, consistency and maximum communications impact, according to the American Association of Advertising Agencies’ definition.
In the traditional approach to marketing communications, businesses and their agencies plan separate campaigns for advertising, press relations, direct marketing and sales promotions. Integrated campaigns use the same communication tools to reinforce each other and improve marketing effectiveness. In an integrated campaign, you can use advertising to raise awareness of a product and generate leads for the sales force. By communicating the same information in press releases and feature articles, you reinforce the messages in the advertising. You can then use direct mail or email to follow up inquiries from the advertising or press campaigns and provide prospects with more information. To help convert those prospects to customers, you can use telemarketing to sell directly or make appointments for the sales team.
In an integrated campaign, the different tools feature the same creative treatment. By repeating the headlines, key phrases and images in each communication, you ensure that prospects and customers receive consistent messages each time they see one of the elements of the campaign. Creative consistency helps reinforce the basic campaign themes by increasing the number of times prospects see or hear the same message.
Related Reading: Next Step Action Plan for Marketing Communications
You might also like
Peoples Bark News Berkeleyby johnvance
Inkworks Press has created 2 windowsigns ----
'Justice, not Vengeance/Let us not become the evil that we deplore' and 'Hate Free Community/Stop Racist Attacks.'
We've also made flyers of Barbara Lee's speech before congress on 9/14 under the headline 'Barbara Lee Speaks for Me, and Millions More'.
These materials are available at Inkworks now, 2827 7th Street, Berkeley. We request a donation if possible to defray expenses and to print more, but it's not necessary. Our purpose is to get them into
circulation. We will reprint bulk orders at cost.
You will find the links to these flyers on the website below (in
jpeg and pdf format).
Take care, and be safe,
the Inkworks Collective
2827 Seventh Street
Berkeley CA 94710
Integrated Risk and Vulnerability Management Assisted by Decision Support Systems: Relevance and Impact on Governance (Topics in Safety, Risk, Reliability and Quality)
Jacqueline Zeledon: A People on the Move spotlight — Milwaukee Business Journal
Education:“I'm a Big 10 graduate. I earned a bachelor of arts degree in communications at Purdue University and a master of science degree in integrated marketing communications from the Medill School of Journalism at Northwestern University.”.
Wedding: Kendra Vailes & Ben Aigamaua — Jackson Sun
He will receive his Master's of Science degree in Integrated Marketing Communications in May of 2015 from the University of Mississippi. He is currently working as a graduate assistant coach for offensive line at the University of Mississippi in Oxford.
Understanding Autonomous Cooperation and Control in Logistics: The Impact of Autonomy on Management, Information, Communication and Material Flow