Impact of Integrated Marketing Communications / Marketing communications

Impact of Integrated Marketing Communications

integrated_mrktg_webCompanies used to go to market with one-way broadcast. It was GLARING self-promotion!

Today, marketing requires 2-way conversation.

Marketers are no longer in control of the flow of information; the advantage has shifted to the consumer. Consumers have access to more information than ever before, and they share it with each other. Studies show they trust each other more than they trust most (if not all) established and recognizable brands.

In response to the shift in consumer behavior, your company website should function as the center of your marketing efforts.

As a result, your site will be social and engaging, the location where relationships with prospects and customers are developed and nurtured. This creates a byproduct called trust, which fosters a community of like-minded people. Once a community (digital tribe) gains momentum, brand impact can grow exponentially.

CTA_integratedmarketing_revAn integrated marketing solution is the best way to maximize customer value.

At Strategic Marketing Solutions, we work with you to develop your integrated marketing strategy through a process designed to help you engage consumers, build trust and confidence. The end result is a coordinated effort that delivers relevant, timely messages to all your stakeholders across all available touchpoints.

Have you integrated social into your website? What are your marketing challenges?

Strategic Marketing Solution’s Integrated Marketing Formula

Strategic Marketing Solutions can help you get back to that human element, engaging your customers in a conversation that they want to be part of—across all channels of communication. Each of your customers has different channel preferences, and our integrated marketing approach will ensure you get the right message to your consumer at their preferred location, at the right time.

A positive brand impact exponentially increases consumer value through higher customer retention rates and greater cross-sell and up-sell opportunities. In addition, satisfied consumers can become advocates, benefiting companies through increased profitability.

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Inkworks Press has created 2 windowsigns ----
'Justice, not Vengeance/Let us not become the evil that we deplore' and 'Hate Free Community/Stop Racist Attacks.'
We've also made flyers of Barbara Lee's speech before congress on 9/14 under the headline 'Barbara Lee Speaks for Me, and Millions More'.
These materials are available at Inkworks now, 2827 7th Street, Berkeley. We request a donation if possible to defray expenses and to print more, but it's not necessary. Our purpose is to get them into
circulation. We will reprint bulk orders at cost.
You will find the links to these flyers on the website below (in
jpeg and pdf format).
Take care, and be safe,
the Inkworks Collective
2827 Seventh Street
Berkeley CA 94710
ph: 510.845.7111
fx: 510.845.6753

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Wedding: Kendra Vailes & Ben Aigamaua  — Jackson Sun
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