Example Integrated Marketing Communications proposal / Marketing communications

Example Integrated Marketing Communications proposal

Integrated marketing communication integrates all aspects of marketing mix to promote products and services among the end-users at the right time and right place. You need to promote your products well for maximum awareness among the end-users. According to integrated marketing communication plan, various methods of promoting a brand are put together for maximum effectiveness and better results.

Let us understand the same with the help of an example:

Organization B deals in providing lucrative holiday packages to end-users. The first step would be to identify the target customers. It is crucial for the organizations to understand who would be the best buyers for their products and services (in this example). For honeymoon packages they need to target the newlyweds, for pilgrimage packages, it would be the senior citizens and so on. Organization B can promote its brand by simultaneously giving advertisement in the news paper (print media), promoting through social networking sites (Facebook, Twitter, Orkut), through company’s websites, banners, hoardings, press conferences and so on.

Integrated marketing communication increases the visibility of the brand and also enables customers to remember the brand whenever they go out for shopping. The impact of integrated marketing communication plan is obviously more as end-users see the brand simultaneously at multiple places.

How to create an integrated Marketing Communication Plan

An integrated marketing communication plan needs to keep in mind the available resources and time to promote a particular product or service. Budgeting and allocating right resources for promoting products and services through integrated marketing communication plan are of utmost importance. The objective of the marketing plan needs to be clear.

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Peoples Bark News Berkeley

by johnvance

Inkworks Press has created 2 windowsigns ----
'Justice, not Vengeance/Let us not become the evil that we deplore' and 'Hate Free Community/Stop Racist Attacks.'
We've also made flyers of Barbara Lee's speech before congress on 9/14 under the headline 'Barbara Lee Speaks for Me, and Millions More'.
These materials are available at Inkworks now, 2827 7th Street, Berkeley. We request a donation if possible to defray expenses and to print more, but it's not necessary. Our purpose is to get them into
circulation. We will reprint bulk orders at cost.
You will find the links to these flyers on the website below (in
jpeg and pdf format).
Take care, and be safe,
the Inkworks Collective
2827 Seventh Street
Berkeley CA 94710
ph: 510.845.7111
fx: 510.845.6753

Jacqueline Zeledon: A People on the Move spotlight  — Milwaukee Business Journal
Education:“I'm a Big 10 graduate. I earned a bachelor of arts degree in communications at Purdue University and a master of science degree in integrated marketing communications from the Medill School of Journalism at Northwestern University.”.

Wedding: Kendra Vailes & Ben Aigamaua  — Jackson Sun
He will receive his Master's of Science degree in Integrated Marketing Communications in May of 2015 from the University of Mississippi. He is currently working as a graduate assistant coach for offensive line at the University of Mississippi in Oxford.

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