Effective Communications plan for Marketing / Marketing communications

Effective Communications plan for Marketing

ReusedVidpic2clockJul 30 2013

At our recent User Conference, communications staff from private schools all over the country packed a Best Practice session to learn about using email marketing to communicate successfully with constituents. It’s an important topic that many UC13 attendees found helpful, so we’d like to share it with you here on the blog.

I was thrilled to have the opportunity to work with Whitney Donnelley, WhippleHill Account Manager, to present on this subject - and I hope you’ll enjoy our tips & tricks!

Highlighting the most important info:

Pushpage Click-Through Rate SmallIn general, email is a great way to build community at your school. It’s a primary form of communication between you and all your constituent groups: parents, students, alumni, prospective families, et al. Effective email communication gets the right information to the right people at the right time.

As an Account Manager, Whitney has had lots of experience working directly with independent schools, helping them use WhippleHill tools to maximize their communication efforts. He says that your e-newsletters (Pushpages) should act as your school’s strategic communication tool.Mobile-Friendly Pushpage If your constituents are only going to read one communication from you, it should be your e-newsletter.

When using Pushpage, your school will have to decide:

  • Who to send it to
  • How often (monthly? weekly?)
  • The layout
  • The content

Consider using your e-newsletter to highlight life at your school. For example, you may choose to include information about school events, leadership vision & philosophy, major changes, and fundraising opportunities.

The key is to be consistent, so your constituents know when to expect a Pushpage from you, and have an idea of what type of information they’ll find inside. Find a format that works and stick to it.

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Peoples Bark News Berkeley

by johnvance

Inkworks Press has created 2 windowsigns ----
'Justice, not Vengeance/Let us not become the evil that we deplore' and 'Hate Free Community/Stop Racist Attacks.'
We've also made flyers of Barbara Lee's speech before congress on 9/14 under the headline 'Barbara Lee Speaks for Me, and Millions More'.
These materials are available at Inkworks now, 2827 7th Street, Berkeley. We request a donation if possible to defray expenses and to print more, but it's not necessary. Our purpose is to get them into
circulation. We will reprint bulk orders at cost.
You will find the links to these flyers on the website below (in
jpeg and pdf format).
Take care, and be safe,
the Inkworks Collective
2827 Seventh Street
Berkeley CA 94710
ph: 510.845.7111
fx: 510.845.6753

Jacqueline Zeledon: A People on the Move spotlight  — Milwaukee Business Journal
Education:“I'm a Big 10 graduate. I earned a bachelor of arts degree in communications at Purdue University and a master of science degree in integrated marketing communications from the Medill School of Journalism at Northwestern University.”.

Wedding: Kendra Vailes & Ben Aigamaua  — Jackson Sun
He will receive his Master's of Science degree in Integrated Marketing Communications in May of 2015 from the University of Mississippi. He is currently working as a graduate assistant coach for offensive line at the University of Mississippi in Oxford.

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