Effective Communications plan for Marketing / Marketing communications

Effective Communications plan for Marketing

ReusedVidpic2clockJul 30 2013

At our recent User Conference, communications staff from private schools all over the country packed a Best Practice session to learn about using email marketing to communicate successfully with constituents. It’s an important topic that many UC13 attendees found helpful, so we’d like to share it with you here on the blog.

I was thrilled to have the opportunity to work with Whitney Donnelley, WhippleHill Account Manager, to present on this subject - and I hope you’ll enjoy our tips & tricks!

Highlighting the most important info:

Pushpage Click-Through Rate SmallIn general, email is a great way to build community at your school. It’s a primary form of communication between you and all your constituent groups: parents, students, alumni, prospective families, et al. Effective email communication gets the right information to the right people at the right time.

As an Account Manager, Whitney has had lots of experience working directly with independent schools, helping them use WhippleHill tools to maximize their communication efforts. He says that your e-newsletters (Pushpages) should act as your school’s strategic communication tool.Mobile-Friendly Pushpage If your constituents are only going to read one communication from you, it should be your e-newsletter.

When using Pushpage, your school will have to decide:

  • Who to send it to
  • How often (monthly? weekly?)
  • The layout
  • The content

Consider using your e-newsletter to highlight life at your school. For example, you may choose to include information about school events, leadership vision & philosophy, major changes, and fundraising opportunities.

The key is to be consistent, so your constituents know when to expect a Pushpage from you, and have an idea of what type of information they’ll find inside. Find a format that works and stick to it.


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