Advertising and Marketing Communications fit / Marketing communications

Advertising and Marketing Communications fit

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Summary

Advertising, promotions, and marketing managers inspect layouts, which are sketches or plans for an advertisement.

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

About 24 percent of advertising and promotions managers worked for advertising agencies in 2012. About 16 percent of marketing managers worked in the management of companies and enterprises industry.

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Advertising, promotions, and marketing managersIn May 2012, the median annual wage for advertising and promotions managers was $88, 590. The median annual wage for marketing managers was $119, 480 in May 2012.

Advertising, promotions, and marketing managersEmployment of advertising, promotions, and marketing managers is projected to grow 12 percent from 2012 to 2022, about as fast as the average for all occupations. Advertising, promotions, and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.

Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations.

Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.

Advertising managers can be found in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in companies that advertise heavily.


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At FIT's annual Open House, prospective students are invited to visit the campus and meet with students, faculty, and staff. The event will include large and small group information sessions on the more than 30 majors offered by the college, from Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, and International Trade and Marketing for the Fashion Industries to Fashion Design, Toy Design, and Interior Design.
openhouse@fitsuny.edu.

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