Advertising and Marketing Communications degree / Marketing communications

Advertising and Marketing Communications degree

Making Media Moguls

For every store window you browse, Web site banner you click on, or TV commercial you watch, there's someone behind the scenes who's manipulated these media in an attempt to win your business.

Those people work in advertising and marketing, a pair of closely related professions that blend business and creativity. Some jobs, such as brand manager and product manager, are more business-oriented than ones like copywriter and art director, which are more creative. These positions can be found at agencies that provide marketing and advertising services to multiple businesses or at a company that has its own department dedicated to this area.

A common entry point on the business side of the industry is a job as an account coordinator or assistant account executive. This managerial position involves overseeing a team of workers charged with coming up with ideas for clients' ad campaigns. Should an ad be funny or serious? Should it have music? What age group should it target? In this role, you may work with art, TV and Web directors as they create the ads your team has dreamed up. You may also be tasked with researching competitors and making sure the legal department has all the information it needs to ensure your product will pass muster with publications and networks.

On the creative side, art directors and copywriters commonly attend brainstorming sessions to try to capture the essence of an ad campaign in images and words. Art directors will often decide whether an ad should visually communicate a certain mood or point of view. As a copywriter, you may consider if the tone should be sarcastic or sincere.

Meanwhile, assistant brand managers for marketing firms perform a variety of tasks revolving around the question, "What sells?" This involves understanding a client's market and arriving at conclusions based on fundamental principles such as competitive pricing and the needs and wants of consumers.

"It's all about: How do you sell your product to people?" says Amanda Harrison, a marketing assistant in the beauty and style division for Newell Rubbermaid, an Atlanta-based consumer product marketing company.


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Major in English and minor in Mass Com..

by bath_scentsations

I have a degree in Mass Communications and basically it has alot of journalism courses. I also took courses in marketing, advertising, pr since I wanted to write copy for advertising. But I wound up working in marketing.
Maybe you could major in English and minor in Mass Comm. Check out your local university to see what both departments have to offer.
I see that you are in SFO. I went to CSU Hayward (now East Bay) and I really liked it there.

Facebook Inc. (FB), Twitter Inc. (TWTR), Pinterest & Others: The Rise Of ..  — Tech Insider
In the show, 'Taking Stock' on BloomBerg TV, anchor Pimm Fox shared an interview with David Sable, the Global CEO of Y&R, a global marketing communications company, with 'Market Makers' anchor Stephanie Ruhle, at the Cannes Creativity Conference.

HH Global awarded $50m HSBC contract  — printweek.com
This is an opportunity for an experienced print Estimator to make a personal contribution to the growth of APS Group, an international marketing communications company. Attractive salary plus excellent benefits, Cheadle, Cheshire. More jobs ▷. Jobs. News.