Integrated Marketing Communications process mix / Marketing communications

Integrated Marketing Communications process mix

What is “integrated marketing communications, ” and how can I profit from this process?

The following blog post was contributed by Thaddeus B. Kubis, author of Guide to Integrated Marketing and Media Convergence: The Print Provider's Guide to Use, Sell, and Profit from Integrated marketing and Emerging Technologies, the Printing Industries Press February/March Book of the Month.

What is “integrated marketing communications, ” and how can I profit from this process?

Integrated marketing communications (IMC) is the multi-vitamin of marketing, a tool that allows marketers to provide messages per planned dosages of when, where, how, and why to a targeted demographic or vertical.

An advantage of IMC is that a PSP/CSP [print services provider/communications service provider] can interact and offer many of the media tools used to deliver the prescribed dosage. Tools such as flyers, brochures, and other promotional material are obvious ones, but what about the very quickly changing media landscape detailed below?

Which tools can you simply add to your service mix to expand your business and increase your profits?

Changing Media Landscape

  • Broadcast
  • Online
  • Mobile
  • Print
  • Out of Home

Direct Marketing:

  • Direct Mail
  • Events
  • POP/POS
  • Education

Digital Marketing:

  • SEO/SEM
  • Remarketing (retargeting)
  • Social Media
  • Websites/Microsites/Landing Pages

Public Relations
Media Relations:

  • Analyst Relations
  • Investor Relations

Adding IMC tools to your service mix not only will help you develop a dialogue with a prospect or existing customer, but will also allow you to keep the conversation moving forward and allow you to grab the golden ring of sales potential— engagement!

Engagement means you have an open door to a potential (or existing) client, a door that may have been closed to you before, but is now ajar because you are no longer directly selling. Consultative type selling is not new to this or other businesses. What is new is the simple fact that your existing and potential customers are looking for a consultant to provide new ideas and new ways to reduce cost, increase sales, and expand their profits.


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Job swap?

by stretching-out-feelers

OK, here's an outside-the-box suggestion. But I've seen it work before, so why not give it a shot?
I have a very good job with a great print/multimedia publishing company in a neat little, happening, somewhat alternative college town (outside CA - approx. 550 miles to SF).
But for personal reasons I need to move back to the Bay Area asap. My S.O. has a major health problem and I need to be local.
I was wondering if there's anyone out there who might be interested in job swapping.
Position is Director of Marketing and Communications, looking for similar. Candidate needs about 10+ years of marketing/PR experience

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In the show, 'Taking Stock' on BloomBerg TV, anchor Pimm Fox shared an interview with David Sable, the Global CEO of Y&R, a global marketing communications company, with 'Market Makers' anchor Stephanie Ruhle, at the Cannes Creativity Conference.

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This is an opportunity for an experienced print Estimator to make a personal contribution to the growth of APS Group, an international marketing communications company. Attractive salary plus excellent benefits, Cheadle, Cheshire. More jobs ▷. Jobs. News.