Advertising Communications Integrated Marketing Promotion / Marketing communications

Advertising Communications Integrated Marketing Promotion

Front Cover

Shortlisted for the 2009 Australian Educational Publishing Awards. The whole is great than the sum of the parts: this is the most basic premise of integrated marketing communication (IMC). Synergies can be generated if marketing communication is considered as a whole rather than planning advertising,public relations or promotion in isolation. This title takes this approach and can truly make the claim to the the first genuinely IMC text. Responding to market demands,this title is has been comprehensively re-organised into 4 parts (16 chapters) to suit Australia/New Zealand one-semester courses. Part 1 puts marketing communication into an Australia and New Zealand context. Armed with the context,students are given an overview of the communication process and basic theories and models in Part 2. In Part 3 students can begin to plan strategy with confidence and decide on tactics. By Part 4,students are able to integrate strategies and look at a number of different communication disciplines - direct and interactive,public relations and sponsorship,sales promotion and personal selling.


You might also like

Walmart ceo in an ethics bitch fight

by terrorflop


Wal-Mart and former marketing communications chief Julie Roehm have both filed suits over her December dismissal after less than a year at the world's largest retailer.
Roehm sued for breach of contract. In a March countersuit, Wal-Mart accused her of accepting gifts from an advertising agency that was later chosen to handle the retailer's ad account.
In papers filed on Thursday in Detroit federal court, Roehm said it was Wal-Mart's top brass who violated the company's strict ethics policies.
Chief Executive H

William Morrow Paperbacks What Every BODY is Saying: An Ex-FBI Agent's Guide to Speed-Reading People
Book (William Morrow Paperbacks)

Facebook Inc. (FB), Twitter Inc. (TWTR), Pinterest & Others: The Rise Of ..  — Tech Insider
In the show, 'Taking Stock' on BloomBerg TV, anchor Pimm Fox shared an interview with David Sable, the Global CEO of Y&R, a global marketing communications company, with 'Market Makers' anchor Stephanie Ruhle, at the Cannes Creativity Conference.

HH Global awarded $50m HSBC contract  — printweek.com
This is an opportunity for an experienced print Estimator to make a personal contribution to the growth of APS Group, an international marketing communications company. Attractive salary plus excellent benefits, Cheadle, Cheshire. More jobs ▷. Jobs. News.

Riverhead Books Drive: The Surprising Truth About What Motivates Us
Book (Riverhead Books)
  • Used Book in Good Condition
McGraw-Hill/Irwin Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition
Book (McGraw-Hill/Irwin)
PMG Press The Non-Profit Narrative: How Telling Stories Can Change the World
Book (PMG Press)
  • Used Book in Good Condition
stnanhai STnanhai New ,Indoor/Outdoor advertising mobile signboards,moving aluminum frame high brightness for National Day promotion
Office Product (stnanhai)
  • LED illuminated backlighting advertising
  • We are manufacturer!
  • Easy to assemble and move
  • Durable with long lifespan
  • Good for for new year promotion