Patrick De Pelsmacker Marketing Communications
Patrick De Pelsmacker is professor of marketing at the University of Antwerp, Belgium, where he teaches courses in marketing communications, marketing and communication management, marketing research, and research methods. He is the former dean of the Universiteit Antwerpen Management School (now Antwerp Management School). He has lectured on marketing, marketing research, and marketing communications throughout Europe, Asia and North America. Professor De Pelsmacker earned his PhD in economics from the University of Ghent, Belgium.
Professor De Pelsmacker’s research interests include consumer behavior, marketing communications and new advertising formats. His research has been published in many international academic journals, such as Applied Economics, International Journal of Research in Marketing, Advances in Consumer Research, Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journal of Marketing Communications, Journal of Business Research, Journal of Business and Psychology, Marketing Letters, Cyberpsychology and Behavior, Journal of Interactive Advertising, Health Communication, International Marketing Review, Psychology and Marketing, Educational and Psychological Measurement, Psychological Reports, Operations Research Insights, Review of Econometrics, Journal of International Consumer Marketing, and Journal of Business Ethics. He is co-author of several books on marketing research techniques and marketing communications, and has contributed chapters to various books on advertising, marketing, and management.
You might also like
Communications degree can get me where now?by Stoney001
I nearing the completion of my Communications Associates Degree. I did many things at my college radio station and took classes that ranged from radio prod to marketing 101. I was also the Treasurer for my station for the three years I went part time. I have seen radio jobs are no where near easy to get in NYC. So what exactly will this piece of paper get me? What jobs out there would favor a communications degree?
Your most effective customer survey tool is e-mail: strategically-applied, loyalty programs can boost customer frequency and provide direction for ... BOOK): An article from: Franchising World
Book (Thomson Gale)
Facebook Inc. (FB), Twitter Inc. (TWTR), Pinterest & Others: The Rise Of .. — Tech Insider
In the show, 'Taking Stock' on BloomBerg TV, anchor Pimm Fox shared an interview with David Sable, the Global CEO of Y&R, a global marketing communications company, with 'Market Makers' anchor Stephanie Ruhle, at the Cannes Creativity Conference.
HH Global awarded $50m HSBC contract — printweek.com
This is an opportunity for an experienced print Estimator to make a personal contribution to the growth of APS Group, an international marketing communications company. Attractive salary plus excellent benefits, Cheadle, Cheshire. More jobs ▷. Jobs. News.
Instant Immersion Japanese Levels 1, 2 & 3
Software (Unknown Publisher - Being Researched)
Rimage 360i DVD/CD Duplicator and Printer
CE (RIMAGE CORP.)
Corel DESIGNER Technical Suite X5