Most effective Marketing communication tools / Marketing communications

Most effective Marketing communication tools

Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing, sales campaigns to promote brands so that similar message reaches a wider audience. Products and services are promoted by effectively integrating various brand communication tools.

To implement integrated marketing communication, it is essential for the organizations to communicate effectively with the clients. You need to know how your products or services would benefit your end-users. The more effectively you promote your brand, the more demand would it have in the market. Identify your target audience. Remember, not everyone would need your product. Understand why would an individual invest in your brand unless and until you have something unique and interesting to offer? The benefits of the brand need to be communicated effectively.

Let us go through various integrated marketing communication tools: Integrated marketing communication effectively integrates all modes of brand communication and uses them simultaneously to promote various products and services among customers effectively and eventually yield higher revenues for the organization.

Advertising is one of the most effective ways of brand promotion. Advertising helps organizations reach a wider audience within the shortest possible time frame. Advertisements in newspaper, television, Radio, billboards help end-users to believe in your brand and also motivate them to buy the same and remain loyal towards the brand. Advertisements not only increase the consumption of a particular product/service but also create brand awareness among customers. Marketers need to ensure that the right message reaches the right customers at the right time. Be careful about the content of the advertisement, after all you are paying for every second.

Sales Promotion

Brands (Products and services) can also be promoted through discount coupons, loyalty clubs, membership coupons, incentives, lucrative schemes, attractive packages for loyal customers, specially designed deals and so on. Brands can also be promoted effectively through newspaper inserts, danglers, banners at the right place, glorifiers, wobblers etc.

Direct Marketing

Direct marketing enables organizations to communicate directly with the end-users. Various tools for direct marketing are emails, text messages, catalogues, brochures, promotional letters and so on. Through direct marketing, messages reach end-users directly.


You might also like

Tips On How To Create"Effective Email Marketing Campaigns
Tips On How To Create"Effective Email Marketing Campaigns ...
Effective Business Communication Tool
Effective Business Communication Tool

Communications degree can get me where now?

by Stoney001

I nearing the completion of my Communications Associates Degree. I did many things at my college radio station and took classes that ranged from radio prod to marketing 101. I was also the Treasurer for my station for the three years I went part time. I have seen radio jobs are no where near easy to get in NYC. So what exactly will this piece of paper get me? What jobs out there would favor a communications degree?

Your most effective customer survey tool is e-mail: strategically-applied, loyalty programs can boost customer frequency and provide direction for ... BOOK): An article from: Franchising World
Book (Thomson Gale)

Facebook Inc. (FB), Twitter Inc. (TWTR), Pinterest & Others: The Rise Of ..  — Tech Insider
In the show, 'Taking Stock' on BloomBerg TV, anchor Pimm Fox shared an interview with David Sable, the Global CEO of Y&R, a global marketing communications company, with 'Market Makers' anchor Stephanie Ruhle, at the Cannes Creativity Conference.

HH Global awarded $50m HSBC contract  — printweek.com
This is an opportunity for an experienced print Estimator to make a personal contribution to the growth of APS Group, an international marketing communications company. Attractive salary plus excellent benefits, Cheadle, Cheshire. More jobs ▷. Jobs. News.

Unknown Publisher - Being Researched Instant Immersion Japanese Levels 1, 2 & 3
Software (Unknown Publisher - Being Researched)
  • Language-learning software with natural image-association techniques
  • Build your vocabulary, get around with confidence, converse with ease
  • Recordable voice technology for perfecting your pronunciation
  • Fun and effective exercises; interactive activities and challenging quizzes
  • Transfer lessons to iPod or other MP3 player for on-the-go learning
  • Fun and easy to use!
  • Includes: DVD-ROM, audio course for MP3, interactive DVD that plays on your TV, and a printable dictionary
  • Perfect for travel, business or school
  • The world?s most popular language learning software
  • Windows & Mac compatible
RIMAGE CORP. Rimage 360i DVD/CD Duplicator and Printer
CE (RIMAGE CORP.)
  • CD/DVD digital desktop printer and publisher
  • Design, burn, and print graphics and text directly onto your discs in vivid color
  • Fast-burning Plextor CD/DVD combination drive
  • Superior direct-to-disc 4,800 dpi inkjet printing
  • Powerful, intuitive wizard-based software; USB interface
Corel Corel DESIGNER Technical Suite X5
Software (Corel)
  • Connect to technical design assets; enhanced 3D visualization support
  • Create technical illustrations with confidence; automation support
  • Technical illustration and design tools in a graphics environment
  • Publish to technical communications standards; WebCGM support; EPS support
  • Includes CorelDRAW Graphics Suite X5 applications