Marketing degree Communications
Enhance your skills with a dual-disciplined master’s degree
Franklin University’s Marketing & Communication (MCM) Program teaches you how to navigate today’s challenges while grounding you in time-tested theory so you will also be prepared for tomorrow’s.
Our dual-disciplined master’s degree is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields, strengthening your core skills in these areas: leadership and management, marketing strategy, brand management, market research and analytics, new media, and creative production.
Gain hands-on experience with modern-day marketing practices
At Franklin, you’ll be involved in hands-on assignments, including case studies where you’ll recommend a comprehensive business and marketing strategy, complete with pricing, break-even, and profitability projections. And, to provide you with hands-on knowledge in developing communication materials, you’ll learn industry standard design software.
Our MCM Program will expose you to the latest trends in key areas such as: leveraging web and social insights to optimize marketing activities; driving social marketing initiatives to activate user participation, engagement, and retention; and learning how people shop, socialize, and absorb information.
Finish our industry-leading MCM curriculum in as few as 16 months
Franklin’s MCM curriculum is accredited by the International Assembly for Collegiate Business Education (IACBE), the leader in outcomes-based accreditation in business. In addition, our curriculum is regularly reviewed by a standout Advisory Board comprised of ad agency, Fortune 500, and small business executives.
With our accelerated MCM Program, you can reap the rewards of your degree in as few as 16 months with our 6-week course format. And if you’re looking to enroll right away, there’s no GMAT or GRE requirement if you meet certain standards.
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Communications degree can get me where now?by Stoney001
I nearing the completion of my Communications Associates Degree. I did many things at my college radio station and took classes that ranged from radio prod to marketing 101. I was also the Treasurer for my station for the three years I went part time. I have seen radio jobs are no where near easy to get in NYC. So what exactly will this piece of paper get me? What jobs out there would favor a communications degree?
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